Having a business card is not only about getting your name and contact information printed on a small card. It is about making the right impression at the very start. Remember, a poorly constructed business card will be tossed out in the bin thus failing to reach potential business prospects. Hence, it’s imperative that you make your business card stand out.
Here are a few ways to make a well-crafted business card:
Skip Unnecessary Information
• Don’t overload your business card with too much information; it creates a negative impact on the recipient.
• Include only the most important and relevant information like name, title, business name, phone, email, website, business logo. You may also include your services and products at the back of the card.
Make sure it is legible
• Avoid using fancy fonts on the card as it may backfire if people can’t read your business card. A sans serif font like Arial, without decorative flourishes at the end of the strokes, works best as it’s the easiest to read.
• Make sure that the font size is good enough to enable easy reading.
Invest in Quality
• Invest in good quality cards as your business card is probably the first thing that someone sees and makes an impression about your business.
• Give some thought before using creative materials for your business card as it might not be always practical.Avoid using dark glossy laminate finish as people can’t write on the card.
• Don’t skimp on money by printing the cards yourself. It wouldn’t have the finish of a professional printer and would probably ruin your business prospects.
Use the Space Wisely Use the back of the card, too. You can use it to list your contact details (if you are active in social media include those links), products/services, or marketing messages.But don’t get carried away and fill all the available white space. Remember to leave some area blank in order to let people write on it.
Take Care of Aesthetics • Use color – it’s appealing and makes your card stand out. On the flip side, avoid using too many colors as it will make the card busy and messy. • Avoid putting too much information on the card as it will make the card look cluttered and unprofessional. • Proof-read before it’s printed; you might not want to hand over a card that has spelling mistakes.
Consider these quick pointers before you get your Business Card printed:
• Be imaginative and original while designing your business card. You wouldn’t want your card to get blended in with a hundred others in the competition.
• Keep your business card consistent with your brand image, fonts, pictures, and details.
• If many people in your office carry a business card, make sure they all look the same. Different styles of cards belonging to the same company will be very confusing for your potential clients. Remember, your business card is a powerful marketing tool. Treat it wisely and see it help you grow your business.