In February this year, the team at Intuit India launched QuickBooks Online Inner Circle – a program built on the core principle of partnering with customers to deliver “Awesome Customer Experiences”. Through the Inner Circle, Intuit engages a powerful and exclusive group of customer ambassadors who will act as champions of QuickBooks Online in India, both through internal and external activities. Members of the Inner Circle will enjoy a mutually beneficial relationship that will put them and their business in the spotlight as brand ambassadors of QuickBooks Online and would help in product co-creation. The Inner Circle ambassadors will act as advisors to facilitate the product development, marketing communication and sales teams to gather feedback, in order to get better in meeting the customer needs. The Inner Circle was launched and celebrated at a unique event organized at The Oberoi in Gurgaon. The first nine members of the Inner Circle were welcomed by Kiran Karnik, Ex-President, NASSCOM and Intuit India Advisory Board Member and Kamlesh Vikamsey, Ex-President, Institute of Chartered Accountants of India and Confederation of Asian and Pacific Accountants.
Speaking on the occasion of the launch of the Inner Circle, Nikhil Arora, Vice President and Managing Director of Intuit India, stated that, “QuickBooks Online Inner Circle is an exclusive programme for a select group of small business owners and accountants, with the benefits being very clear. We journey along to find more about the pain points and problems they go through, and in turn this helps us in creating better products.”
Here’s what Unnikrishnan Menon, Partner, Vasan & Sampath Chartered Accountants and an Inner Circle Pro-Advisor, feels about the initiative, “It provides us another platform to network and showcase our professional capabilities. By being a part of this group, we hope that we will be on top of the enhancements in QuickBooks Online – which in turn can help provide better services to clients.” Kiran hosted an engaging panel discussion with the Inner Circle members on Growing your business with cloud accounting. On the panel discussion the Inner Circle shared their experiences on harnessing cloud accounting and the benefits they have derived, there was a deep dive discussion on the significant impact and benefit they have gained from QuickBooks Online, as well as a few areas where they’d like to see improvement. Kiran added, “I think this Inner Circle concept is a great idea which brings customers and companies closer together.” Some of the exclusive privileges that the Inner Circle members will benefit from are: • Two years of free subscription on QuickBooks Online Plus for Inner Circle members • Priority customer service • Updates, ﬁrst trial, training on new products and features related to QuickBooks Online • Quarterly advisory council meetings to get feedback on product, customer care and marketing communication • Customer case studies and testimonials to be promoted on external and internal channels • Proﬁle them on the Intuit Small Business India blog and QuickBooks Online website • Opportunity to be positioned as a small business and accountant expert via media ops and external events
Suraj Nayak, Partner, Creative R Solutions, added that, “Being an Inner Circle member helped me to give my inputs directly to the core development team, interact with them personally and customize each and every option in QuickBooks Online to suit my business needs.” Check out the launch of the elite QuickBooks Online Inner Circle on YouTube!