When you’re growing a company, building brand name recognition is one of your most important jobs. After all, if buyers don’t know about you, they can’t give you business. Finding ways to bring your company to the attention of potential customers can increase sales and turn your brand into a household name.
1. Brand All Business Materials
Do you have a distinctive logo and company colors? Raise awareness by applying them to every item your company produces. If you have a brick-and-mortar location, invest in colored bags printed with your logo. If you ship to customers, use branded boxes and tissue paper. You can also brand your takeout boxes if you sell food. The more customers see your visual brand elements, the more familiar your company becomes. Other things to brand include:
- Business cards
- Product packaging
- Fliers and posters
- Company vehicles
- Employee uniforms
2. Add a Blog to Your Website
In December of 2017, there were 481 million internet users in India — and that number continues to grow. A blog can help those users find your company. The more search engine optimized content you publish, the more likely you are to rank well in search engine results.
Focus on relevant keywords and phrases your customers might use when they want to find information about your products or services. Use them to create blog posts. If you sell shoes, you might write blog posts titled “How To Polish Men’s Dress Shoes” or “How To Fix a Separated Shoe Sole.” Make sure that your branding is visible, along with links to your about us or order online pages.
3. Work With Bloggers and Instagrammers
Building brand awareness means getting your brand in front of as many people as possible. That’s where internet celebrities can help. If you can convince social media influencers to post about your company, you can gain exposure to thousands of new potential buyers.
As a new business, your best bet is to reach out to smaller bloggers and Instagrammers in your industry. One way to get publicity is to send free products and hope for a positive review. If you have the budget, a more effective option is to negotiate a brand ambassador deal. It is where the person publishes a set number of posts in exchange for a flat fee. This is an affordable way to spread the word about your company.
4. Get in Front of Customers
Becoming a regular presence in the community is a great way to build recognition, especially if you rely on local business. The trick is to find opportunities to get in front of your target audience. If you sell to parents, you might sponsor a kids’ sports team and put your logo on their jerseys. Are you in B2B sales? Join a local young-professionals group or industry association. Want to reach a general audience? Invite your employees to wear branded shirts and volunteer at community events. This strategy humanizes your brand and builds personal connections to potential customers.
In most cases, it’s a good idea to use a mix of online and offline strategies to build awareness. The more customers see your company, the more likely they are to think of you when they’re ready to buy.