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2018-06-02 02:28:31Growing a businessEnglishLearn tips for writing the kinds of marketing emails that potential customers want to open. Tips include using personalisation, following... Tips on Writing Emails That Potential Customers Will Open

4 Tips on Writing Emails That Potential Customers Will Open

1 min read

As a small business owner, you want to extend your reach and your targeted customer base any way you can, and business emails are a great way to do just that. E-marketing in India typically makes use of email marketing, but the real trick is getting potential customers to open those emails. Fortunately, there are some tried-and-true techniques to attract new customers and keep your existing customers interested in your products and services.

  1. Make your emails short, since there’s a good chance your prospective customers will read them on their mobile devices with small screens. Your emails should all be mobile-friendly formatted, with links leading to your website and e-commerce pages.
  2. Decide ahead of time what response you’d like to see from the customers who open the email, and hint at it in the subject line to prompt action. You might make an offer of a free gift or an incentive to purchase. Inside the email, follow up by making your offer clear and irresistible.
  3. Personalise messages, both in the subject line and in the body of your email itself. People are often more likely to open an email if they see it’s addressed to them specifically or is offering a product they’ve been interested in previously. Personalisation software can give you a powerful head start on making an authentic connection with customers, putting you ahead of your competitors.
  4. Follow up on purchases, sending welcome or thank you letters to your new customers. When you do this, they’re likely to open the emails, and you’ll be able to add them to your regular email list.

Email marketing is one of the most inexpensive options available when you want to reach out to potential customers. Add well-written emails to your marketing arsenal to expand your audience.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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