2018-08-08 20:39:07Marketing a Business: Advertising and PREnglishWell-designed business card provides an air of professionalism and helps make a strong impression. Here are tips to business card etiquette...https://quickbooks.intuit.com/in/resources/in_qrc/uploads/2018/08/business-cards-on-table.jpghttps://quickbooks.intuit.com/in/resources/marketing-a-business-advertising-and-pr/small-business-top-tips-to-business-card-etiquette-in-india/Small Business : Top Tips To Business Card Etiquette In India

Small Business : Top Tips To Business Card Etiquette In India

1 min read

In India, entrepreneurs still use business cards to present personal contact and company details. This makes proper card etiquette especially important. In fact, Indian business people exchange business cards even at non-business events. This is carried out to take advantage of networking opportunities in unofficial situations. Hence, a well-designed business card provides an air of professionalism and helps you make a strong impression.

Business Card Etiquette

Some basic business card exchange etiquette include:

• Exchanging cards after the initial greeting and/or handshake
• Including your university degree or any honor received on the card
• Using your right hand to present the card since many consider the left hand unclean
• Presenting your card face-up so recipients can read the text as you hand it to them
• Taking time to read cards soon after receiving to show mutual respect
• Keeping enough cards in hand to avoid running out as many consider this rude

Information on Business Card

There’s no need to translate the card to Hindi from English as most in the business community speak the latter. Since your business card represents your organisation and acts as an advertising tool, print the following information on the card:

• complete name starting with your first name
• specialty or professional title
• academic and professional qualifications
• contact details, including street address, phone and fax numbers, and email
• company website address
• company’ affiliations

Tips for Business Logo

In addition to the details mentioned above, print your business logo to enhance the recall value of your brand identity. When designing the logo:
• Make it visually attractive and memorable
• Include a visual representation and a short text in the logo design
• Ensure it aligns with your brand’s vision and message
• Keep it unique, simple, and easy to reproduce on larger advertising media

Conclusion

Even in the digital age, printed business cards hold an important place in business dealings in India. Include relevant personal and corporate details on the card, put your business logo on it, and follow the proper etiquette when exchanging cards. This will create a lasting first impression with your customers and fellow entrepreneurs.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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