Here’s some good news if you’re thinking about embracing the digital economy. By 2020, more than 600 million people across India will be using the internet. This certainly makes now the perfect opportunity to create a robust online presence. Content marketing is one of the most effective ways to reach consumers online. This proven marketing method offers an opportunity to establish your company as an expert provider of products or services. It also helps to build brand awareness, and guide target consumers into your sales funnel.
What Is Content Marketing?
You may have searched online for answers to a problem and found the solution on a company’s website. Guess what? You’ve interacted with content specifically created by that company to market its products or services. So, it’s no coincidence that the company also sold the perfect product or service to solve your problem. That’s the purpose of content marketing.
In the crowded online marketplace, you can use varied form of content to encourage niche consumers to engage with the topics that interest them. This form of content may include:
- blog posts,
- short articles,
- case studies,
- videos, or
- social media posts that may help people with a specific need or a problem.
Such content helps consumers figure out if your company is capable of solving their problems.
Content marketing isn’t about advertising your company. Instead, you use content mainly to spark consumer interest. When you publish and share content regularly, overtime, your online voice gets louder and louder. Moreover, the consumers begin to look to your company as an expert. That’s the point where you can expect them to become your customers.
Creating a Content Marketing Strategy
Before you create and publish content, it’s a good idea to have a strategy so your marketing efforts can be effective. Your content marketing strategy should include:
- Your goals: This involves spelling out what you plan to achieve through content marketing. This might be building an email list up to a certain number of subscribers, converting e-commerce website visitors into shoppers, or increasing your website traffic.
- A niche audience assessment: This involves identifying your target market. This includes understanding where they hang out online, and the best types of content to engage them.
- Your brand story: Convey what your brand is about in your marketing content. For example, say you’re creating videos for niche consumers who work in finance. You might specify that your video scripts convey success and the idea that anything’s possible.
- A channel plan: Specify where you’ll focus your content marketing efforts, aside from your company website. Say your target market hangs out mainly on Facebook and YouTube. So your channel plan would include things like at what time of the day and how often to post for the best outcomes.
Creating Marketing Content for Your Business
Creating content is easy when your company is small. You and your team might consider figuring out who’s good at what. Accordingly, you would create initial batches of content on your own. As your company grows, you might consider hiring freelancers to create your content. This is because you’ll be focusing your efforts on analyzing the effectiveness of your content marketing strategy and making changes as needed.
For your company to be successful in the coming years, it’s important to learn content marketing basics. This is so you can be ready to capture the business online.