Social media can be a powerful tool to help grow your audience and improve your company’s bottom line. Instagram, in particular, makes it possible for small businesses in India to reach potential customers on a global scale. Posting stories, pictures, and advertisements on Instagram helps spread the word about your company, and you may even gain some extra sales out of the deal.
The most obvious ways to grow your Instagram following is putting out quality content and following relevant Instagram users. However, you may want to pay for targeted advertising to hone in on your target demographic if you want to find followers who are already interested in your company’s niche. Instagram has marketing tools to create ads that convert, while free apps and online tools such as Photoshop Express help you polish your content.
Include relevant hashtags with your posts so users browsing that hashtag may find your content, and add geotags on your posts so Instagram users in the area can learn about your local business. Further, posting at opportune times helps boost your reach. For example, if you hope to entice followers to visit your restaurant for dinner, post an hour or two before dinner time rather than in the morning or late at night.
Finally, don’t be afraid to reach out to relevant followers to form mutually beneficial relationships. Tagging each other in posts that both your audiences enjoy can help you both build your followings. Just make sure you partner with complementary businesses or people rather than your direct competition. For example, restaurants could partner with a local beverage company.
Instagram offers a phenomenal advertising platform even if you’re working with a small marketing budget. Stretch your dollar further by using QuickBooks Online to track your advertising expenses. That way, you can monitor which methods work best and how much they cost, then use those successful, cost-effective strategies to scale your reach. It may take some time and leg work, but taking these simple steps to gain more Instagram followers is worth the effort.