Online sales are a great way to get your product to consumers who aren’t in the same location as your store or to give added convenience to repeat customers. More and more people prefer to shop from the comfort of their own home, making Online Sales pivotal in the success of your company. While you may have a website and a pay portal or sell your product through an ecommerce site, there are several measures you can undertake to boost your online sales. Here are 5 ways that you should explore: 1. Invest where it matter: While you can use a host of free online tools to optimize the functioning of your website, it is important that you properly invest in the design and functionality of your portal. Remember to test each feature and check if it is working properly. Be sure to take any customer feedback seriously as a smooth running site will be a key factor that determines if a visitor becomes a consumer and returns for more purchases. Use language that is more personalized with possessive nouns like “My” rather than “Your” to seed sales. Use buttons that refer to a specific task rather than a generic “submit” button as this will spur your user into taking action. 2. Go Mobile: You will find that more and more of your TG are purchasing products on their phones, checking and doing research and finding the location of the nearest outlet on mobile phones. Therefore it is essential that your website has a mobile –friendly version that is easy to navigate. Do also ensure that any information that they share while making a purchase like credit card details or address and phone numbers is kept secure. 3. Get Social: Social Media is a great way to let users know about what products are available online, what special offers are currently valid and it can be a great space to distribute coupon codes to seed purchases. Since interactions happen in real time you could also use Social Channels to announce sales and promote new offers. This will act as a catalyst to your online sales. Also remember to share clear links to points of purchase on all social pages to ensure that if a consumer can easily navigate to buy a product. 4. Less is More and Where Matters: Many Small Businesses make the mistake of adding all their products to their online store instead of working on presenting a few products in an attractive way. When starting out it is important to share appealing visuals paired with a complete and detailed text about the product. Try and incorporate more than a single angle for the product. Positioning also is key, make sure you add only a few products on the home page, with links to points of purchase. It is important that your consumer is not overwhelmed by choice so choose representative products wisely. Also be sure to highlight certain additional services that you may provide like “Cash on Delivery” or “Free Shipping”. Make sure the details of your page are correct with images or videos on the rights and text and call-to-actions on the left. This will translate into better readability for your viewer. 5. Leverage User Generated Content: Make sure that you have a feature that allows happy customers to rate and review products. When users are online, they rely heavily on other people’s experiences of your product to make their final decision. A good review from a fellow customer or even a negative one that is properly addressed can spur a user to purchase.Discover how to use User Generated Content in your Marketingin a previous post. Integrate these features and methods into your online promotions and you will notice better sales results from your online stores. It is also essential that these stores work effectively 24/7 because glitches in your system will definitely work against you when it comes to the online consumer.
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