Today, corporations and companies spend millions on their marketing efforts, and this has only been increasing as digital marketing finds more relevance. However, medium-sized or small businesses can find it tough to set aside a huge digital marketing budget.
This is where Twitter becomes useful – it is one of the best platforms to engage with your potential audience as well as with influencers in the industry. In addition it could eventually also helps in getting business leads and opportunities. Here are some of the best ways for your company to establish a strong presence on Twitter:
1. Have a well-designed profile:
Your Twitter profile should look professional – ensure that your company logo is in the right dimensions, and that you have a header image that tells people a little more about your business.
Summarize your company or product in a sentence or less for the bio for anyone to instantly understand what you deal in. Keep it simple overall, and easy to understand for any visitors to your page.
2. Monitor hashtags and trending topics:
There are a lot of free Twitter monitoring tools like Tweetdeck that can be used to have an overall view of your Twitter activity and to aid in posting. Ensure that you find the most used hashtags and most talked about topics pertaining to your industry. Keep tabs on them every week, and engage with interesting tweets and users in the field. This is also an opportunity to widen your network. Use these hashtags in your tweets – however don’t overdo it.
3. Promote your Twitter handle:
Creating a Twitter account is the first step – however you must know how to promote it in order to get people in the industry and your potential audience to engage with you there. Include your twitter handle in your company signature, on the company website and also add social buttons to your company blog and website.
4. Engage and participate in relevant discussions:
Follow and engage with relevant people in the industry and influential Twitter users that are known for being knowledgeable about your industry. Start conversations, favorite their tweets and retweet useful information that these users share. Create and take part in discussions about your industry.
5. Organize Twitter events:
A big part of building a presence online is establishing yourself as a thought leader or making users aware of your presence and valuable contributions on Twitter – in terms of knowledge-sharing, product information, and so on.
One way to do this is to host events such as Q&As, contests or conversations, built around a custom hashtag which you can create. For better brand connect it is better to use a short and concise hashtag that embodies your company and what it does.
Twitter is an extremely useful tool for small and medium businesses to build up a network of industry-relevant people, and to gradually establish them as trustworthy and knowledgeable. This would eventually lead to better business and generate valuable leads in the long run.