What is an Infographic?
Infographics, otherwise known as Information Graphics, are a graphical (visual) representations of complex information like data and information. Infographics are not new but they are gaining huge popularity nowadays because of the power of social media. A decade back, Infographics were used by newspapers to convey information like weather, event plans, flow diagrams, etc.
Today we see Infographics everywhere, in hoardings, road signs, work manuals, etc. An Infographic consists of three parts namely visual, content and knowledge. Visual refers to the color and graphics used for creating an Infographic. A well designed Infographic can get better attention when compared to other formats.
What makes an Infographic effective?
• Focus on a single topic
• Follow the KISS Principle – Keep it short and sweet
• Set your goals: Traffic, Branding, Knowledge Sharing?
How to create an Infographic for free?
Many might think that Infographics can be designed only by high-end designers. Small businesses might think that Infographics would cost them a lot. All these facts are myths as you can create free Infographics through many websites and the interesting part is you need not require a designing talent to create Infographics. Let’s have a look at some of the free tools to create Infographics for your business.
Infogr.am has got one of the most user-friendly interfaces to design Infographics. All you need to do is to select a template and alter the text and images according to your needs. The number of templates are very less as the website is currently running its beta version. Stay tuned to this amazing free tool to create some eye-catching Infographics.
Piktochart is an online infographic and presentation tool through which a user could create some amazing Infographics easily. You can login into Piktochart using your Facebook or Twitter account. They’ve got different pricing packages and the one which is free has got 3 basic themes and 5 slots for image uploading. The Free version will also have the watermark of Piktochart.
Visual.ly is the most popular Infographic presentation tool in the market. You can create a free account using your e-mail ID. This tool has got different categories like Business, Education, Economy, Computers, Entertainment etc which makes a user to choose a section according to his/her needs which makes the job much easier. The Visual.ly platform also offers you to upload your Infographic in their board which gives an opportunity for other users to like and comment on your creation. There are several other free tools like Wordle, Pixlr and Google Chart Tools for small businesses to create free Infographics. Presenting information in a creative way, Infographics have proved to be one of the effective techniques in engaging the audience. They can add value to your SEO and lead generation efforts. By creating Infographics for your industry, you can position yourself as a thought leader thereby bringing more value to your brand and business. Make a note of the following when you create one:
• Visual plays a major role – Choose attractive and relevant colors
• Make use of numbers (statistics relevant to your business and target audience)
• Align it properly – Use appropriate spaces between different blocks inside the Infographic
• Make sure the file size is small – End of the day, you need your Infographic to be viewed by someone Are you all set to create your first Infographic?