77% of consumers prefer to receive marketing communication through email, therefore it makes it important to have a high email opt-in rate, for your email marketing. Small business should create emails that have a higher acceptance and provides customers with relevant information instead of driving cold marketing collaterals only. Here are six points on how to increase your email opt-in rate:
1. Effective and focused driven:
Pop-ups are the fastest way to gain more subscribers and leads. Some companies have increased their email opt-in rate by up to 400% with this method. Every year with a planned pop-up campaign, subscriber counts grow by 150% every month.
For your website, you can also use an overlay and to increase the subscriber base. The elements to a successful pop-up should be the design, headline, timing delay and size. Several plugins and services can help you to launch and customize your overlay.
2. New Technology:
There are several cost-effect overlay software that helps in increasing traction significantly. Companies in the US have reported an increase in leads by 10-20% with this approach. Other software includes creating a code set that measures SEO patterns and links them to SEO Forums that will boost your page’s presence on search engines and bring up the page.
3. Add Inline: Popular blogs have increased their signups by 36% simply by adding “Enter Your Email Here” inline with the form field. This allows the subscriber to understand why they need to fill in the forms. Subscribers can now be allowed to access your website once the text is removed when they share their email addresses.
4. Remove Distractions:
Companies in the US reported that there was an additional 28% increase in signups by removing unnecessary content near the signup button. Hence, a simple sign up button without a tagline is more effective than a line of text which would put off the subscriber.
5. Highlight Bar:
Small businesses can add a colored bar to the website to draw viewers’ attention for a certain action. Your business can get your visitors’ attention without being intrusive. Also, the bars can be customized based on colors and text. This will help you get more subscribers and boost your email opt-in rate. Ensure that you have a call-to-action, a benefits approach (offer the special privilege to subscribers) and enough testimonials on your website.
6. Choose between Single or Double Opt-in:
Your small business needs to decide between using a Single opt-in and Double Opt-in formats. A single opt-in is a user who enters their email and information into your opt-in form and then clicks the submit button and gets added to the list.
Double opt-in is when the user enters their information in your opt-in form. The users are then sent an email and have to click a link in that email to confirm that they want to be on your list. This will help your business verify the credentials of the user before their details are added to your list.
With these six points, your small business will be able to increase the email opt-ins and create meaningful collaterals that can be disseminated to your prospective customers and loyal fan base. This will ensure that you have a planned and focused effort to get gain a larger customer base that would buy into your products and services.