You run a small home-based business and enjoy the perks that come with it. However, because you do not operate out of an impressive business park or have a storefront with a huge sign of your business, marketing your home-based business can be quite challenging. But rest assured, it’s nothing that you can’t overcome – Sharing a few practical, easy-on-the-pocket marketing ideas for home-based business.
Flyers are a great way to get the word out about your business. Make them yourself at home with word processing software or get it done from a professional. It’s quite cheap. • You can ask your newspaper delivery boy to pass them out door to door in exchange for a nominal fee. But instruct him strictly to not put the flyer inside the paper. It can pose legal issues if caught.
• You can put the flyers yourself on cars parked outside residential colonies or parking lots.
Expand your Network: You might have a large supporting group of friends and family but they may not be the best sources of referrals. You need to look beyond them for marketing purpose. Network with others in your community by joining organizations such as your local Chamber of Commerce, attend regional trade shows and participate in professional conferences. You will get to meet other small or home-based business owners who may turn out to be your prospective customers. You may also pick up some valuable trade tips that can help you operate your home based business more efficiently.
Give Business Cards Freely: Even though you are working from home, your business card can still prove to be a valuable marketing tool. Push your cards freely at every opportunity. • Make sure to leave home with a stack and give them to everyone you come in contact with; even if it’s your barber or the teacher at your child’s PTA meet. • While sending mails, don’t forget to put your business card in the envelope.
Exploit Technology: In this age of digital technology, it will be a big mistake to not use technology to your advantage.
• Create your business accounts on social media platforms like Facebook, Twitter, Pinterest etc.
• Upload a video on You Tube demonstrating your professional skills or your products.
• Build a professional looking website. Remember, potential customers will most probably check your website before they deal with you. Secondarily, website makes selling your products online easier for your customers. • Activate voicemail message on your personal cell phone or home business phone. The voicemail is a good tool to promote your business even when you’re unable to answer your phone. Your voicemail greeting should include your business name and a mention of your products or services. It can even include a business slogan.
Don’t wait for your first customer to spread the word out about your business. Take this upon yourself actively even before your first client. So put your ego on the back seat and dive into it headlong.
• Contact your friends, family, neighbours, ex-colleagues or everyone else you know and let them know about the business you have started. • Talk about your business to any person you meet anywhere. You never know when and how you meet your prospective client. • When you are talking about your product or service, let your enthusiasm and knowledge show for maximum effectiveness. People would perhaps like to try out your products/services because they like your manner of speaking or your personal touch. Keep these suggestions in mind as you promote your product or service. Do you have a tried and tested marketing tip for small home-based businesses? Do share with our young entrepreneurs.