For launching a small business, introducing your company to clients through the medium of marketing materials is one of the most effective marketing techniques. Professional and good-looking marketing materials impress upon the sub-conscious minds of customers into buying. They not only help in establishing the company but also stress upon its integrity and stability.
Some collateral tools that will make your business look both established and credible are discussed hereunder:
Logo A well-designed, unique logo is a must for any business as it sets the business apart from its competitors. It creates an image and brand for your business. This logo will then appear on your business cards, website, email, stationery.
Business Cards This is the most important aspect of your visual identity. Hence, always choose a card that is appropriate for your business and personal style. Moreover, try to make your business card look attractive and memorable to customers.
Choosing the right quality paper stock and embellishing it with appropriate colors and graphics will create a great first impression.
It should include the basics: your name, title, company name, logo, address, phone and fax numbers, email address, website (if any). Keep in mind that all printed stationery henceforth should be compatible with your business card in graphics and looks, as it creates an impression of consistency.
Brochure A professional-looking brochure with attention-grabbing graphics and well-written literature helps in profiling the business. It can be a single marketing document that covers basic information about your company. These brochures are easy to distribute as you can leave them at local shops, hand them out at supermarkets/malls or simply mail them.
Website An internet website guarantees an online presence that markets to millions of people. A professional looking website doling out all the necessary information about your company helps in promoting the business.
It is both time and cost-effective as updating information on a regular basis can be done at a low cost in minimum time. A website is also a good way of keeping in touch with customers through emails and blogs.
Email Signature As email has become the most used medium of communication, for both personal and business use, having an email signature has thus become more imperative. Your customized email signature will attract more visitors to your website. The signature should include your name, company logo, phone and fax numbers and/or website.
Flyers A flyer is one of the easiest and quickest marketing tools for your startup. This kind-on-your-pocket tool can reach lots of potential customers through the skillful highlighting of your latest range of products and services.
Calendar Desk calendars illustrating your latest range of products along with the season’s Greetings, an amateur artist’s sketches or astrological texts are a great hit with customers and a constant reminder of your existence in the market.
Remember that these marketing materials have profound meanings and help in communicating a strong message to your customers about how you conduct business. These powerful tools should be revised as per the current needs of the customer base.