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How to Promote a Blog

3 min read

Blogging has become an integral part of any social media marketing strategy of a business. But once you are ready with your blog, you might be faced with the all-so-important question of “How will people come to know about my blog?”The straight-forward answer to it is “No one knows your blog exists till you tell them about it”. Having said this, here are some simple and time-proven ideas that will announce your blog to the ‘online’ world.

Choose a Blogging Platform:

Choose a good blogging platform wisely if you are thinking of professional blogging as it makes a good impression on your readers. Such platforms help search engines rank your blog high over time and will help garner more footfalls on your blog. WordPress, Blogspot etc. are some good blogging platforms.

Tap Social Media Channels:

Share the blog link on multiple social media platforms and it will be a matter of minutes before the whole world knows about your blog.

Email – Put your blog URL in your email signature.

Facebook –Create a Facebook brand page for your blog, share your blog posts there and try building a small group of like-minded people.

Twitter – Start a Tweet Chat about the blog topic. You can also include your blog’s URL on your Twitter handle, so people can see that you have one. LinkedIn – Participate in relevant LinkedIn Groups and leave your blog link there. It will help generate some positive leads. Remember to mix your discussions with other interesting content too so that it doesn’t come across as spamming.

Participation in Blogs in Forums: Find out other bloggers who share similar interest as yours. Read and comment on their blog regularly, give them feedback, share their blog posts on your networks. By building relationships with other bloggers, they too will gradually start including your blogs in their social-media platforms.

Register your blog on Blogging Directories: People look for blog content on blogging directories, so it makes perfect sense to register your blog there. Look for a site that is easy to use, has more number of bloggers, engagement, etc. Technorati, BlogAdda, IndiBlogger etc. are some of the popular blogging directories to bookmark your blog’s URL.

Bookmark it: Use quality bookmarking sites like Reddit, Digg, Delicious, StumbleUpon. to bookmark your blog. Social bookmarking helps in increased visibility, more traffic, higher rankings and branding.

Link your Blog to Wikipedia: Search for some SEO-friendly texts in your blog post and hyperlink them to related Wikipedia articles. As Wikipedia is the most trusted site on the internet and ranks very high on search engines, you can expect higher rankings over time and a serious influx of traffic. But it’s easier said than done; you need to be really good and position yourself properly for the editors to give you a thumbs-up to get your Wikipedia link to stick. You can also try linking to other popular sites or blogs; they might be more lenient in their combing.

Submit Offsite Content: Look around for bigger and popular websites/blogs that are looking for content contributors. Doing guest posts, articles, press releases for services that offer SEO will not only help to increase your visibility but you also get the opportunity to link back to your own blog. A few ‘off-line’ ways that you could promote your blog are:

Attend Bloggers’ Meets: Offline meet-ups provide a great opportunity for like-minded bloggers to share their work. These meets are a great place to tell people about your blog and encourage readers’ engagement.Just don’t come on very strongly, but try to do it smartly and subtly.

Have it on your Business Cards: Get your blog links printed on your business cards. It will help people from your professional community to know about your efforts.

Some tips to remember while promoting a Blog: • Keep the title under 120 characters for SEO. • Set up sitemaps or an RSS feed. • Include an image with every blog article. Visuals grab more eyeballs. • Use shortened links like where you can also track clicks.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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