Videos are a large part of every brand or company’s marketing initiatives. Creating an interesting video about your company or the products you offer is a good way to connect with your audience and educate them about what you do. In addition, short thought leadership videos can also help establish your brand as an expert in the industry your business operates.
YouTube as a channel has grown immensely with over 1 billion unique visitors every month, and in addition to it, platforms like Vimeo are other channels where you can promote your videos. Here are some of the best ways to promote your videos:
1. Welcome your visitors:
A short welcome note or a video by the founders introducing your product is a great way to build an impressive online about your business and let your audience know what your business stands for. A short but interesting introduction will pique the attention of your audience and if done in an interesting way, will boost your video channel as well.
2. Be descriptive:
Do some SEO research and write a description for your videos that takes high volume keywords into account. Add a title that will stand out and make visitors want to view the video. Also, include the appropriate tags.
It would be a good idea to have other rich elements such as coded subtitles, closed captioning and a strong call-to-action at the end of your videos to encourage visitors to like, share and comment on them. This will lead to higher visibility and engagement.
3. Promote them to contacts:
Include videos as part of your email newsletters, as this will make them much more interesting than if they consisted only of text. Promote your videos as far as possible across social channels, and embed a few important videos on your website. Present them to clients and prospective clients if you need to explain your product better.
4. Collaborate with companies:
One way to get your videos noticed is also to interact with thought leaders and others in the industry that are not in direct competition with you and create videos with them. Generate interesting discussions with them on topics that would be useful for your target audience. The collaboration will bring more recognition to your business as well.
5. Educate and inform:
Your video content should only be 10% promotional – when it comes to video content, it is always best to craft videos that will educate and inform your audience and provide value to them. How-to tutorials on your product, hidden or lesser-known features, tips and tricks are all various types of content buckets that you can utilize to ensure that your videos get better visibility and are further promoted by those who find them useful.
6. Get your channel noticed:
In order for prospects and others to discover your video channel, ensure that you mention it on all marketing collateral. Create short snippets that build excitement and buzz around your product and include it on your website, to intrigue users to view your channel.
Twitter is a great social channel for getting videos noticed as well – regular tweets using the right hashtags, with a catchy insight from a video will also make users want to click on your channel and check out your videos.
Videos are one of the most effective ways to market small businesses, and online channels like YouTube, Vimeo and others are useful in helping you promote these. The above tips will enable you to garner greater visibility for your videos and in turn interest more people in learning about your product and potentially translating into leads.