A woman who has no qualms divulging her age (she is 26), is supremely confident about her skills and capabilities, knows what she wants and dares to run towards it, Koval is the new-age woman entrepreneur. She told us, “I love telling stories, whatever they may be about.” We believed her. And also points out that Little Anarky takes up most of her waking hours. Here’s what she had to tell us about her labour of love –
What made you start your venture? When did you start it?
I started out around two and a half years as a freelance video professional. I started developing regular associations with some really great clients and soon realized that there while there are ad firms and production studios galore, nobody quite seems to specialize in or be keen on digital video as a core offering. That seemed quite odd, since more and more brands are turning to the web for sharing their brand stories. A little Anarky Films was formed to plug this gap.
What is your business model?
We work directly with most of our clients, and also sometimes partner with complementary firms, to handle all digital audio and visual services. We believe in keeping everything in house, thereby being able to control quality and budgets. We have a team of 15 and every equipment and infrastructure used by us are our own. This enables us to experiment, and invest in R&D so we can offer the best storytelling solutions to our clients.
Have your reached break-even? What has been the key to your business’s success?
Yes, we reached break-even a year ago. The key to Anarky’s success lies in having a visibly different approach to otherwise ordinary projects. Our clients come to us because they expect a little different, and they keep coming back.
What are the major challenges in your line of business and how did/do you overcome them?
The challenges are the same for every business, I suppose. Finding the right team, constant cash flow issues and a whole lot more. One of the unique problems of our line of work is that work never stops and it leaves little time for personal space etc.
Most of us work 12-16 hours a day, every day, and can rarely take a holiday. No desk jobs here! What has helped us is our genuine passion for storytelling and a really amazing work atmosphere where we all have each others’ back.
Do you have a mentor who guides/advices you on matters of the business?
Yes, my father, who mentors several other start-ups and growing businesses. Although, he claims I am the most reluctant protégé he has, since I rarely take his advice and insist on doing everything my way, even if it means learning the hard way. My belief is that learning through mistakes is the most painful, but the most lasting kind.
Have you benefitted from the use of any specific technology for your regular operations?
We are a digital storytelling company. Everything that makes machines go faster, exchange of information easier, is of immense use to us. Quickbooks has been amazing with invoicing, as prior to using this product, our invoices were done pretty haphazardly and usually in a mess.
What strategy do you follow for Customer Satisfaction & Expansion?
We always keep costs aside when delivering projects. If something has gone wrong, even if it is because of reasons outside our control, we try and salvage the situation. We keep satisfactory completion of projects above and beyond everything.
We try and expand a bit in advance, always. It is sometimes and scary and often requires a leap of faith but also ensures that when work floods in, we are fully prepared to handle it.
What, according to you, are the top 3 skills needed to be a successful entrepreneur?
There is a little quote I found online that defines what I feel. “Trust your instincts. Do the unexpected. Find the others” Website – www.littleanarky.com