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2013-12-16 00:00:00QuickBooks Business of the WeekEnglish Chatar Patar

Featuring Chatar Patar

3 min read

Who knew a bout of food poisoning could lead to the birth of a great idea! But in the case of Chatar Patar it did just that! Spearheaded by Prashant Kulkarni, young entrepreneur and foodie who had always believed in the power of ideas, and was keen to learn the ways how ideas can be implemented successfully, Chatar Patar give the people what they want – a crowd pleaser Pani Puri but with better quality, better taste, and better hygiene.

What made you start your venture?

During my tenure with Infosys I had roadside Pani Puri and suffered a severe attack of food poisoning. After that, I refrained from eating roadside Pani Puri. But Pani Puri is one thing you can’t avoid, you have to have it. This gave me an idea of starting something of this sort, where mothers and elders can’t stop you from eating your most favourite thing- “Pani Puri”.

I researched for almost one and a half year to come to the conclusion that 85% people loves Pani Puri, and thus saw a huge gap in demand and supply. Pani puri was insignificant for the big players, so the idea of creating an entire new street food concept of “chatar patar”.

What has been the key to your business’s success?

We never thought of copying a western model, but tried to create a model best suited for India. Everything is Indian about it , even the Name, we want it to convey the message that it’s an Indian Brand so we never wanted to have an English name, Chatar Patar is the best name suited for our kind of operations.

What are the major challenges in your line of business and how did/do you overcome them?

Major challenge is the mental setup, we (Indians) think differently, in other countries work comes first no matter what kind of work somebody is involved in. I worked with a big group and left the company to start Pani Puri venture, everybody thought I had lost it. But, I am glad I have a very supportive family who supported this decision also.

Do you have a mentor who guides/advices you on matters of the business?

Yes, I am fortunate enough to have guidance of Mr. Vivek Ray who has got vast experience in the food industry. Under his able guidance, many businesses have expanded rapidly. Also my family advises in different fields.

Have you benefited from the use of any specific technology for your regular operations?

As of now, we haven’t used anything specifically in technology; our basic work is labor intensive. We are very specific about the taste and want our experienced team to handle that.

What strategy do you follow for Customer Satisfaction & Expansion?

Customer is the uncrowned king, in our case we have kept our customers in center and try and create everything around it. We have customizable standards to make sure that the customer gets the dish as per his requirements and not how the chef has made it. For expansion, word of mouth publicity is the best medium, we try and add various products in the various categories and then wait for our customers to share the information about it. We also use the social networking and SMS blasts to be in touch with our customers.

What, according to you, are the top 3 skills needed to be a successful entrepreneur?

Skills which i feel are more important to become an entrepreneur are:- He should be able to let go of his ego and want to do everything and anything to make the business work. Should be passionate about what he does, no matter how many hurdle he faces. He should be honest to his work, to his clients, to his customers and to his family. Being an entrepreneur is fun thing. So, take some time to unwind and have fun.

Find out more about the venture:   Love Pani Puri? Like Chatar Patar on Facebook: Chatar Patar

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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