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2014-05-26 00:00:00QuickBooks Business of the WeekEnglish Fashupp

Featuring Fashupp

2 min read

Three graduates of IIT Kanpur, Ankit Sachan, Ashish Kumar and Koustubh Sinhal came together to create Fashupp, a fashion technology startup that redefines the way users discover fashion trends, looks, and lifestyle products. The portal allows users to browse through and share the looks created by a community of fashionistas. We chat with the founders.

An Excerpt from the Interview:

• What made you start your venture?

All three of us are long-time friends and wing-mates since our engineering days at IIT Kanpur. After graduating we were working with various companies. The idea for Fashupp came one evening while we were hanging out with some of our common friends who were NIFT graduates. We all felt that there are no good styling platforms in India and we could use technology to build such a platform.

• What has been the key to your business’s success?

Focussing on execution and user experience has been very important for Fashupp’s success.

• What are the major challenges in your line of business and how did/do you overcome them?

Fashupp is not an e-commerce website in a true sense. We are a fashion discovery portal. We don’t sell anything. Our clipper tool allows anyone to add any cool lifestyle product to Fashupp. This helps us in truly making a discovery platform for fashion. We are also planning to launch India’s first user generated free digital fashion magazine featuring our users, their mashups, small independent designers and latest news from fashion world. So our cutting edge technology, a stylish community of users, and our innovative approach to things can’t be just copied.

• Do you have a mentor who guides/advices you on matters of the business?

We are part of Tlabs incubator run by Times Internet so we have access to large set of mentors which are part of Tlabs network.

• What strategy do you follow for Customer Satisfaction & Expansion? is a fun fashion discovery and styling platform for the new generation. We redefine how people discover and consume fashion. Think about it, clothes are not worn in isolation. Style is about putting clothes and accessories together fashionably.

At Fashupp, users can mix and match clothes and accessories to form a collage (we call it a Mashup), accentuated with a fashion theme or a story. You can share it with our vibrant community of creative and stylish people, embed it on your blog, share via facebook, twitter etc. We run interesting contests around latest fashion trends and ideas. As compared to a glossy fashion magazine image, our approach to fashion is practical. At its core a Mashup is a “shoppable” user created magazine page.

 What, according to you, are the top 3 skills needed to be a successful entrepreneur?

Open-mindedness: Entrepreneurs need to keep an open mind. As an entrepreneur one needs to keep learning new things so it’s very important to keep one’s mind open.

Focus: As an Entrepreneur, one has too many things to do, having focus on what is truly important for the business is very crucial.

Innovation: Entrepreneurs need to keep innovating. As a startup you have to keep doing new things.   Visit their website: Like them on Facebook: Fashupp

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