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2015-02-23 00:00:00QuickBooks Business of the WeekEnglish GeckoLife

Featuring GeckoLife

3 min read

Today’s kids can’t wait to get on Social Media while parents are troubled with questions about their safety and privacy. Recognising a need for a secure space in the turbulent online world, GeckoLife was born.

Founded by Rajeev Gupta and Ashish Trivedi, GeckoLife enables young users to experience Social Media, follow the topics of their interest and collaborate with others in their age group. We chat with Rajeev Gupta about the venture.

An Excerpt from the Interview What made you start your venture?

With almost 40 collective years of technology experience and 55 collective years of parenting, we wanted to create a new social media experience for families that is private, collaborative, meaningful and inclusive of children. The result was GeckoLife – a social platform that is suitable for groups, families and children.

What has been the key to your business’s success?

There is a significant barrier in many people’s minds about social networks and privacy. As parents, we are concerned with our digital footprint. GeckoLife launched in October 2014 and has shown impressive growth, having already acquired 5,000 users to date. Our aim is to continue to boost this further across multiple markets through 2015.

What are the major challenges in your line of business and how did/do you overcome them?

After two years, we have a team of 20 in four countries. Hiring was hard; as we hadn’t built our brand, everyone was taking a risk. We have had to sell ourselves and our vision, hard. Awareness and customer/user acquisition are struggles for any start up, but with a strong approach, team and flexible strategy, we are taking steps forward on this front.

Do you have a mentor who guides/advices you on matters of the business?

We have a series of well-connected investors from the USA, Hong Kong, India, Singapore, Australia and Kuwait. Collectively these stakeholders are from venture capital, investment banking, the toy industry etc. Every stakeholder has a family, and therefore understands the importance of a family orientated network, which is why they support GeckoLife. We also are currently under the JFDI portfolio and are continuously supported by their team of mentors.

Have you benefited from the use of any specific technology for your regular operations?

We rely on two key platforms that ensure security, simplicity and the ability to scale. We use Atlassian’s JIRA for internal productivity. We also host all our content and information with AWS, in multiple locations globally.

What strategy do you follow for Customer Satisfaction & Expansion?

We are constantly reviewing and refining our strategic approach towards both acquiring new users and keeping our existing members satisfied. In terms of acquisition, we are currently at the first stage of our PR efforts through which we are aiming to spread awareness to our wider target audience – families. At the same time, we are working with schools and smaller groups to have an active presence on GeckoLife.

These smaller groups feed into our approach to ensuring existing members are satisfied. We constantly seek and record user feedback, and tweak our product based on this.

What, according to you, are the top 3 skills needed to be a successful entrepreneur?

1. An Innovative Method of Creation: You need to think out of the box to attract people and be willing to explore the un-explored.

2. A Strong Understanding of the Industry: The most innovative ideas are the ones that are based off learning’s from existing industry players. You need to know the industry you are working in, inside-out.

3. A Patient Frame of Mind: Starting a business takes patience. Things don’t happen overnight, but if you wait long enough, you will wake up to success. Visit their Website: Like them on Facebook:

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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