As the name suggests, something is brewing at JaMocha- but instead of espresso, this company grinds out high impact solutions. With a strong background in Software development, JaMocha was founded by Kishore Reedy, Rajesh Sharma and Venu Gattineni and delivers re-usable standardized software platforms and modular components that can be quickly assembled and customized to client needs. We chat with Kishore Reedy about the venture.
An Excerpt from the Interview
- What made you start your venture?
JaMocha Tech is co-founded with two of my close friends Rajesh Sharma and Venu Gattineni. We were colleagues from our previous job at IBM. Product engineering is a common passion that we all shared and between us we have architected and built large enterprise solutions.
Even during our jobs in the corporate world, we were fortunate to get opportunities to ideate and build solutions that had a big impact to our organization and their customers.
This helped us in discovering our inherent entrepreneurial instincts, which in turn led us to start JaMocha Tech in 2009. Future IP Labs, which was started by serial entrepreneur, Sudhir Sarma, who was our manager back in IBM days, provided the best ecosystem for a start-up like ours.
- What has been the key to your business’s success?
JaMocha Tech quickly grew into a formidable software product company because of its high customer focussed, highly energetic and like-minded product engineering team, which comprised of several colleagues & friends from the past.
ProHance was an idea that was generated internally, which was quickly validated through a couple of beta customers and then was fully productized for enterprise customers.
The product is now well accepted and we are expanding both in India and in other global markets. The key to these products’ success is its ability to make a quick impact on the core aspects of any enterprise business. The product has successfully brought in work transformation and improved operational efficiencies, through a highly engaged workforce for our customers.
- What are the major challenges in your line of business and how did/do you overcome them?
ProHance is a product which is in a new genre and hence it requires a concept based selling, through effective customer education. Since this is a solution that requires a policy and a mind-set change in an organization, it is typically sold top-down i.e. sold to the CEOs/COOs/CFOs first.
Connecting with decision-makers at this level is always a challenge and we have been getting around this through our own networks and influential partners.
Once a customer is introduced to the ProHance solution and goes through our proof of value demonstration, we have invariably excited the customer to opt for ProHance services, which is annuity based (subscription).
- Do you have a mentor who guides/advices you on matters of the business?
We are a part of the Future IP Labs ecosystem and the advisory team which includes Sudhir Sarma and other senior industry stalwarts like CN Ram and Anil Kumar add tremendous value through their advice and guidance. In addition, we were a part of the Microsoft Ventures Accelerator Program (Batch 5, in the year 2014) and that was a great experience for us as a product company especially around the business needs.
- Have you benefitted from the use of any specific technology for your regular operations?
There is nothing specific or noteworthy that deserves a mention with regards to our operations being benefitted from any specific tool or technology. We are essentially a team that has expertise in both Java and .Net technologies and we blend them as necessary to provide high impact solution to our customers.
We use a great deal of open-source Java stack and technology components to keep the cost of solutions low; but at the same time not compromising on availability, reliability, scalability, and security of our solutions for our customers.
- What strategy do you follow for Customer Satisfaction & Expansion?
We have a highly dedicated account management and product support team which continuously keeps an eye on our customer’s experience and their needs. Our organizational philosophy has always been to help our customers make the best use of ProHance and derive the value from the solution and this makes our engagement more like a partner, rather than a vendor.
Also, we provide monthly/quarterly advisory services to our customers for operational improvements, based on findings in ProHance. These workshops are highly involved and require the participation of both customers and our teams. This helps in keeping the stakeholders engaged and hence expansion comes naturally.
- What, according to you, are the top 3 skills needed to be a successful entrepreneur?
Personally, I think the three things that are key for any entrepreneur are; 1. Self-belief 2. Passion & Dedication 3. Customer Focus Visit their Website: http://www.jamochatech.com/ Like them on Facebook: JaMochaTech