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2013-08-12 00:00:00QuickBooks Business of the WeekEnglish MBASkool

Featuring MBASkool

3 min read

Manmeet Singh and Divij S started MBASkool in January 2011. While pursuing their MBA, they realized that there was no dedicated website which can address the needs of MBA students and aspirants.
Most of the MBA websites were focusing on admissions and entrance exams like CAT. But there were none on management content and business knowledge, the crux of MBA studies.
They strongly felt that MBA space should not only be about entering a B-School only. According to them, main MBA starts once you enter a B-school and the learning goes on even after you have graduated.

Both Manmeet Singh and Divij S are MBA graduates from NMIMS, Mumbai and hold degrees in BE too. With this strong technical background, a focused goal and a clear way-forward in sight, this young duo have embarked on to the path to providing MBA students and aspirants with the much-needed reference material.

What is your business model? The primary source of revenue is via online ads. MBASkool is free for users and we intend to keep it the same way. We are in talks with companies for partnership on contests and other events.

Have your reached break-even? What has been the key to your business’s success?

We are on our way to achieving it pretty soon. On a monthly basis, we have already achieved an operational break-even point. The key to our success has been acceptance of our idea by our users and the high quality of content which we have strived to maintain from day one.

What are the major challenges in your line of business and how did/do you overcome them?

We faced a lot of challenges in the beginning but we learnt a lot from them. Technical front was one area where we faced a lot of challenges as MBASkool, being an complete online model needs to be always up and running. Other challenges include increasing the brand awareness among students of various B-Schools and also maintaining the content inflow. These challenges are like lessons which help us improve and become better with every lesson.

Do you have a mentor who guides/advices you on matters of the business?

We have learnt a lot from the users and students with whom we interact on a daily basis. The biggest mentor for any business is its customer/user. We take feedbacks very seriously. We tried to improve based on them. These users and students are our biggest mentors. We have also learnt a lot from our parents who have been constant source of inspiration as well as knowledge and experience.

Have you benefited from the use of any specific technology for your regular operations?

We have benefited a lot from analytics tools which help us know where we stand. We learn a lot from various statistics and try to improve things.

What strategy do you follow for Customer Satisfaction & Expansion?

MBASkool ensures that its target audience i.e. MBA students and professionals thrive on the quality of content. Hence every article, document, analysis goes through a series of reviews for originality, quality and content so that it adds value to them. MBASkool has been expanding its horizon by adding contemporary content, business trends etc consistently. The MBASkool College Coordinator initiative also boosts expansion as students from institutes can get to know about MBASkool updates and vice versa. Contests, internships, promotions through banners, posters, pamphlets etc also help spread visibility about MBASkool.

What, according to you, are the top 3 skills needed to be a successful entrepreneur?

a) Do not stop believing in your idea, it is only you who can make it big

b) Take challenges in your stride and take them as lessons c) Be realistic and practical in your approach, and plan before you execute   Website –

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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