In business, referrals and your network of contacts can make all the difference. RippleHire, founded by Sudarsan Ravi transforms employee referral program to deliver relevant candidate profiles, higher conversions and better candidate ownership to the recruiting process. We chat with Sudarshan about the venture.
An excerpt from the interview:
- What made you start your venture?
Employee referrals were one of the best channels to hire. It did not seem too difficult to expect one employee to give you one candidate in one year. However, most companies actually have less than 5% of folks contribute to the process. Besides, hiring is a pain. Trying to alleviate this pain point by leveraging the best channel of hiring prompted the birth of RippleHire.
- What has been the key to your business’s success?
Word of mouth. When customers love your product and see the value, word of mouth automatically flows. It is also incredibly satisfying for us as a team to have word of mouth.
- What are the major challenges in your line of business and how did/do you overcome them?
Building a software product is about solving a problem that many people want. It is a risky proposition. The biggest challenge was for us to get the product right. We crowdsourced problems from HR heads, TA heads and senior folks in the recruitment world and are grateful for them to share their inputs and challenges with us. This helped us tweak, refine and iterate a product that solves a problem.
- Do you have a mentor who guides/advices you on matters of the business?
Yes. We have an advisory board that comprises of serial entrepreneurs, talent acquisition heads and product experts.
- Have you benefitted from the use of any specific technology for your regular operations?
We rely on technology all the time. Whether it is for managing work in an agile manner, logging issues, dealing with customer queries or just handling our releases better. Technology is in our DNA as an organization and we do seek constant opportunities to leverage it to save time, effort and improve our customer experience.
- What strategy do you follow for Customer Satisfaction & Expansion?
Software as a service is rarely delivered well as a service. A great service is built on excellent customer satisfaction. When done right, it forms the core of “Word of mouth”. Keeping the personalized customer service and productizing it is the key to delivering value at scale.
- What, according to you, are the top 3 skills needed to be a successful entrepreneur?
Perseverance, Integrity (Doing what you say and Saying what you do) and Empathy are three skills required to be a successful entrepreneur.
Visit their Website:http://www.ripplehire.com/
Like them on Facebook: https://www.facebook.com/Ripplehire
Follow them on Twitter: https://twitter.com/RippleHire