What made you start your venture? When did you start it? Shycart.com is a child of necessity. It was for us, seeing the obvious. The problem people face while buying certain personal products. Especially in India. It can be something as simple as Sanitary or Menstrual Products for Women, to Condoms, to Inner wear. Thinking about it, these products are personal and are worn or used intimately. Typically the consumer must be allowed to learn and buy them at peace in a pleasant atmosphere. But is that the case? So from personal experiences and witnessing first-hand the problems people face, we it upon the idea of Shycart. It was conceived as a funky idea which would work, but then, as we started exploring, we found that it was, in fact an essential service the country needs. Think about the repercussions of a youngster NOT using condom because he is too shy to buy it at his neighbourhood shop, or an older couple who are too embarrassed to go to a store to buy condoms? Unwanted diseases or unwanted children, lives are turned upside down, so, Shycart actually addresses the toughest problems that the nation- AIDS and Over Population. Have you reached break-even? What has been the key to your business’s success? Yes. We have reached break-even. Shycart is 7 Months old. We reached break-even 2 months ago. The key to the business success are the: • Product range and market we are serving • The complete discreetness and privacy we guarantee. • The strong customer satisfaction values and codes we follow What are the major challenges in your line of business and how did/do you overcome them? Major challenges were product signup and trust building. There are 100s of start-up/e-commerce sites opening up and quietly shutting shop as quickly as they open. So, we had/ have to continuously build the trust of customers and strive to receive positive reviews and appreciations from them. Do you have a mentor who guides/advices you on matters of the business? We have friends and well-wishers who have been in business for long who advise us on business and ethics. Secondly, our customers are our best teachers. We learn from them every day and with every interaction they have something new to teach us. Other than that, we as the founders, bounce ideas with each other and just go with instincts.