Business or Pleasure? With TripExploria, the emphasis is on Bleisure- a space where Business meets Leisure. Established by Samrat Patnaik and Sagar Kumar Parida, TripExploria’s startup story is one that will resonate with most entrepreneurs- they found a need with no solution and set out to solve it themselves.
Samrat recalls their beginnings “While we were working separately in different organizations, our work entailed the management of international client visits. After interacting and managing various visits, I did realize that clients require a personalized travel experience while they are in India. This includes airport pick up, local travel, stay, organizing weekend getaways, shopping, etc.
Project managers generally spend a lot of time in organizing and managing the entire experience which could be outsourced to a professional company. I discussed the idea with Sagar, and we hit on an idea instantly. We then spoke to 50+ project managers working in different organizations to get their feedback.
We have taken the idea a few steps further and have added Private trips(B2C), Team outings, Employee- offsite, corporate gifting to our services. So far, we have organized private business-to-consumer (B2C) trips for 50 individuals and executed 10 business-to-business (B2B) travel projects.”
Considering they were entering unchartered territory, their first challenge became convincing customers of their unique offerings. But focusing on personalization and customer feedback, they were able to win over customers and entice repeat customers. They place the onus on listening to customer feedback saying “Feedback is the most important asset for any organization. At TripExploria, we monitor and study each feedback provided by customers. We learn, improvise and ensure than any doable suggestion is included in the process.”
For their founders, the personalization is their defining selling point, “We are an execution led company, hence we have end-to-end control of the quality of service provided to customers. Moreover, we have always believed in the advantages which comes with ‘personal touch’. It provides you that much needed X-factor while building a lasting relationship with a customer. And, we have multiple streams of income. Our focus has more been on creating value than chasing volumes.”
What’s their mantra for success? For them, the three pillars of intuition, resilience and people are key, they believe “If you have a great idea, don’t think, just do- follow your intuition, be ready to take on failures as well as success and always, acknowledge the fact that your employees are your biggest asset. They can make or break your business, so put people first.”
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