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2019-11-26 10:05:28Starting a Business: Starting a BusinessEnglishStarting an Amazon business is quite beneficial to business owners as compared to running an e-commerce store. Here is a guide to selling... An Amazon Business: A Guide To Sell On Amazon

Starting An Amazon Business: A Guide To Sell On Amazon

8 min read

Selling on Amazon has been helping individuals and small business owners to reach a massive audience and increase sales. As per Harris Poll Reputation Quotient 2019, Amazon has been ranked number two in corporate reputation. This poll identifies the companies with the most visible reputation according to the general public.

Amazon lives up to such an attribution as it has transformed the lives of both the buyers and sellers. The online marketplace has helped businesses to grow across the country and has delighted customers from both big metro cities and remote corners of the country. Thus, if you are a business owner, you need to make a decision whether to start your own e-commerce website or sell your products on online platforms like Amazon.

There is no doubt that the reach as well as benefits offered by an online marketplace like Amazon are much more than a standalone website. Such benefits may include constant advertising, expansion of product categories, regular product updates and much more. All this comes at a very nominal cost.

So, if you plan to starting an Amazon business, here is what you need to do about selling on Amazon.

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What is Selling on Amazon?


Selling on Amazon is a program that allows both individuals and businesses to sell their products on This program includes two different selling programs:

  • Selling on Amazon (Business to Customer B2C)

This enables you as a seller to list and sell your products on to end customers.Such a program gives an opportunity to the sellers to reach hundreds of millions of Amazon customers who can view their products.

  • Amazon Business (Business to Business B2B)

This program enables the sellers to cater to the demand of business customers by offering exclusive features specifically optimized for B2B transactions.

This article talks about ‘Selling on Amazon Program’. Following is the procedure to Start Selling On Amazon.

Procedure To Start Selling On Amazon

1. Open an Amazon Account

To create an Amazon account, click on ‘Start Selling’ on Amazon services India page the link to which is here: sell on amazon. Log in to your Amazon Seller account if you already have one using your email id and password. However, to create a new account you need to provide your:

2. Get GST Number

Every entity selling goods or services in India needs to obtain a unique number under GST registration to collect tax and avail input credit. This number is known as Goods and Services Tax Identification Number (GSTIN).

GSTIN is a 15 digit number that is given in a certificate of registration to an applicant once his application for the grant of GST registration is approved. This number is made available to the applicant on the common portal once GST registration gets completed.

3. Provide Unique Product Code and Register your Brand under Brand Registry


The next step is to check whether you need a UPC exemption or not. UPC stands for ‘Universal Product Code’. This code is a universal bar code symbol that goes on to the products you want to sell to help you track these products in stores and warehouses.

On Amazon, most of the categories require sellers to use a Global Trade Identification Number like a UPC or ISBN (International Standard Book Number). This number is required when the sellers create new product pages or matching existing product pages in Amazon Product catalog.

However, you need to find out whether your products pertain to a category that requires UPC or an exemption from UPC.

Brand Registry

In order to represent your brand accurately and have access to proactive measures to protect your brand, you can go for brand registry with Amazon.

Brand Registry provides you with more control over your Amazon product pages that use your brand name. In addition to this, you can also find and report cases of your brand infringement with Amazon’s customs feature.

Also, with brand registry you can identify and remove potentially bad listings by providing information about your brand to Amazon. Therefore, to enroll for Amazon Brand Registry, you need to be eligible for the same. The eligibility criteria mandates a brand to have a registered trademark in the form of a text or image based mark with words, letters or numbers.

4. Cataloging and Listing

After obtaining UPC and Brand Registry, you need to list your products on Amazon. Listing products on Amazon is very easy and there are multiple ways in which you can do it. You can choose the one that suits you the best.

1. Scan your Products

One way to list your products is to scan the bar codes on your products through Amazon Seller App. Simply scan the bar codes on your products by using the scan button on the top right corner on the home screen of the Amazon Seller App.

If your product matches with the already existing product having the associated bar code on, you can list the product by adding details.

2. Match your Products to Existing List of Products

You can start listing your products by matching your products with an already existing list of products on Amazon displays products sold by many sellers. It provides for a product matching feature in order to prevent the same product to appear many times.

This feature helps a seller to match his products with already existing list of products and add details like price, quantity, shipping method etc.

These details appear on the product pages created by a seller. In case a product does not exist on, the seller can create new product detail pages.

3. Prepare your Product Listings

Another way to upload your products on is to use ‘Prepare your Listings’ feature. This feature helps the seller to upload the products with the help of an excel file having all the product information.

The sellers can access this feature by clicking ‘Prepare your Listings’ and then add a product page on the Seller Central dashboard. Then, you can upload the listings in four simple steps:

  • upload product excel file
  • confirm categories
  • match product information
  • create listings

4. Custom Inventory Template

Sellers who want to sell a large number of products on can upload their products with the help of custom inventory template feature. This feature provides sellers an excel sheet having a minimum set of attributes for listing too many products in one go.

Thus, a seller can include all the details of every product he wants to sell in just a single template.

5. Choose a Shipping Option

There are various shipping options that a seller can choose from in order to ship the products to the consumers. These include:

  • Fulfillment by Amazon

This shipping service allows sellers to store their products at one of the Amazon’s warehouses. Then, the Amazon executives pack the products and prepare it for delivery and deliver the products once the order is received. A

s a seller, you just need to send your products to the warehouse and keep a check on the inventory level to avoid stock outs.

  • Amazon’s Easy Ship

Under this service, the seller needs to package the product and keep it ready for delivery himself, once the order is received. The Amazon executives would then collect the product packages from seller’s doorstep and deliver the same to the customer.

  • Self Ship

In this service, the seller takes the entire responsibility of storing, packing and delivering the product to the customer himself, after he receives the order. However, Amazon gives freedom to the sellers to choose their own courier partner and can also go for branded packaging material at nominal rates.

6. Provide Bank Details

In order to start selling on, you need to provide your bank account details while setting up seller’s account on Once these details are given, you really don’t have to worry about the payments as Amazon will take care of the same.

It will process your payments in a seamless and timely manner and would ensure that regular payments go directly to your bank account.

7. Start Selling on

Once you’re through with all the above steps, you can start selling your product on In case you have any queries with regards to selling on Amazon, you can always contact the seller support team.

So, to help you understand the procedure on how to starting an amazon business, here is an infographic on the same.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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