When you automate administrative tasks, it frees up your time so you can work on the core business activities necessary for your company to grow. But a lot of small business owners avoid embracing technology like this because they aren’t sure what type of tasks to automate — or what tools to use.
If you’re new to using automation tools for your business, consider starting the process by automating basic tasks such as scheduling your social media posts. Social media sites such as Facebook and Twitter let you schedule your posts in advance so you don’t need to do it daily. Standalone tools also allow you to schedule posts and monitor your social media. Some popular options in India include Social Clout and HootSuite.
Email automation is good option if you’re looking for a way to connect with your online following regularly. Most tools let you sort your subscribers into different list segments. Then, you can create series of emails aimed at each segment that are sent out automatically based on the schedule you set.
You can also automate specific bookkeeping tasks when you use cloud-based accounting software such as QuickBooks. You can set up the software to send automatic reminders to customers who miss a payment, recurring invoices to clients you bill monthly, and monthly payments to your vendors.
Every business has tasks that can be automated, but it’s up to you to decide how automation fits into your business so that each automation tool you purchase benefits you financially.