With more than a million apps on Google’s Play and Apple’s iOS store, you might think that almost every business in the universe except yours has an app. As the owner of a small business, it might seem difficult to think of building a mobile app for your business as you may have heard of stories that building an app is expensive and a time consuming process.
There can be no doubt that the rise of smart phones and other mobile devices are changing the way we interact with the internet and do business every day and perhaps, an app will give you a competitive edge in your industry. However there are few factors to be considered before a business decides to build a mobile app:
Who is your target audience? Do they have a smart phone? What’s the ratio of your potential customers using smart phones versus those on non-smart phones? Will a target customer with a smart phone really download your app? These are the questions, which your business needs to answer before you decide to build an app. If a majority of your potential customers are non-smart phone users, then drop the idea for now.
If they are smart phone users, your business will also have to consider the target customer’s most preferred mobile operating system. It is important for a business to ascertain the most preferred mobile OS by their target audience and build their app on those particular platforms.
Information on the go
Where does your ideal target customer consume content? Think about where your potential customers might be looking out for information around you. Sometimes, your target customers might have smart phones but they might not be using them to find you or they might just utilize their smart phones to read the content in your website. In this case, a mobile ready website makes more sense than an investing in a mobile app.
If your target customer is someone who seeks information on the go or someone who needs much more information than what you’ve got on your website, you can still consider the decision of building a mobile app for your business. An app could also allow consumers to customize and target the information they are interested in, from your website.
Cost Vs. Profit
Yes. Mobile apps can prove to be expensive but it will entirely depend upon your requirements of how you want the app to function. If you want your mobile app to be a mobile version of your website, it could cost less when compared to a mobile app with lot of complexities like promotions, transactions etc. A viable cost saving option is to hire a freelancer based on your budget.
Try posting your requirements in websites like Elance and Freelancer to strike a good deal to build your mobile app rather than getting it developed by specialized mobile app development companies who are comparatively more expensive.
These are the factors that you need to consider before building a mobile app for your business. Our advice would be to go ahead and develop a mobile app if you’re convinced that the app has enough potential to pull in a good number of customers over a period of time, to your business.