Connect or Disconnect X (formerly Twitter)

Connect Mailchimp with your X (formerly Twitter) account to post tweets with Mailchimp and add X content to your email campaigns.

In this article, you'll learn how to connect and use Mailchimp for X (formerly Twitter).

Connect X (formerly Twitter)

You can connect your X (formerly Twitter) account to a specific audience, or make it the default account for all audiences.

To connect an X (formerly Twitter) account to Mailchimp, follow these steps.

1. Navigate to the X (formerly Twitter) detail page.
2. Click Connect.
3. If necessary, log in to your X (formerly Twitter) account. Review the connection details and click Authorize app.
4. Click the Audience to connect drop-down menu and select the Mailchimp audience you want to connect to your X (formerly Twitter) account.
   
5. Click Connect.

Nice job! You’ll see a success message on the X (formerly Twitter) detail page.

Manage your X (formerly Twitter) connection

Once you've connected your Mailchimp and X (formerly Twitter) accounts, you can review and adjust connection details.

To manage your X (formerly Twitter) connection, follow these steps.

1. Click Integrations, and then choose Manage.
   
2. Click X (formerly Twitter).
3. To change the audience you're connecting to, click the Audience to connect drop-down menu, select the new audience and click Connect.
4. To verify the connection, click Test Connection. We'll display a success message and the connection details for you to verify.

Next steps

After you connect X (formerly Twitter) to Mailchimp, you’ll be able to post a tweet directly from Mailchimp, or use merge tags to pull X (formerly Twitter) content into your email campaigns.

Here are some other articles that’ll help you make the most of the integration.

Create a Social Post
Publish a Social Post When You Send an Email
Merge Tags for X (formerly Twitter)

Users with the Mailchimp Standard plan or higher can schedule a social post to send at a later time. To change your plan type, visit the plans page in your account.

Disconnect X (formerly Twitter)

Sometimes you may need to disconnect an X (formerly Twitter) account from your audience. For example, maybe you’ve started a new X (formerly Twitter) account and want to connect that one instead.

To disconnect an X (formerly Twitter) account from an audience, follow these steps.

1. Click Integrations, and then choose Manage.
   
2. Click X (formerly Twitter).
3. Click Disconnect.

After you disconnect, your X (formerly Twitter) account will no longer be connected to your audience or set as your account default.