How Mailchimp Can Help Your Online Store
by Intuit• Updated 2 months ago
When you connect your store with Mailchimp, you’ll discover more ways to achieve your marketing goals and grow your business. Our e-commerce tools help you find new audiences, promote your products, boost customer loyalty, and track your sales.
In this article, you’ll learn what Mailchimp can do for your online store. After each explanation, you'll find links to reference articles and how-to guides so you can get started right away.
Things to know
- Our e-commerce features are available to users who connect a supported e-commerce store or custom API 3.0 integration. To view the e-commerce features supported by an integration, visit the integration's listing in your account.
- Our e-commerce features are available to all users, and most of them are free.
Sell More Stuff with Mailchimp
Find new customers
If you need to attract new customers, you’re in the right place. Mailchimp makes the most of your site traffic with pop-up forms, and helps you reach a new audience with online ads.
Pop-up forms
These signup forms pop up on your website after a delay you set. They’re fully customizable to fit the look of your brand, and flexible enough to add important messages and promo codes.
Add a Pop-Up Form to Your Website
How the Form Builder Works
Ads
Mailchimp does more than just email. You can create Google ads from your Mailchimp account at no extra cost. Set your ads to target specific contacts or go beyond your audience to reach all-new people.
Promote your products
Mailchimp has lots of tools that help you sell more stuff. Use e-commerce data from your connected site to personalize your messages, so you recommend the right products to the right customers.
Abandoned cart
Abandoned cart messages remind customers to finish a purchase they started in your store. These messages can be sent as a single email or as a series of reminders. Try adding a discount code for extra incentive.
Create an Abandoned Cart Customer Journey Map
Personalized product recommendations
Use purchase history data to give your customers smart suggestions for their next purchase. Add personalized product recommendations to any email, including abandoned cart messages and order notifications. The more data you have, the better it works: We recommend it for stores that have at least 10 products and processed at least 500 orders in the last year.
About Personalized Product Recommendations
Boost customer loyalty
As you connect with more people and your business grows, Mailchimp can help keep your customers coming back. Create segments and send purchase-based automations to reach your target audiences, and use data and testing to find out what’s working.
Customer journeys
Mailchimp’s Customer Journey feature provides a great way to build dynamic, automated marketing paths for your contacts. Create a journey map that gives your contacts a personalized experience with your brand. Use shopping activities as starting points, branching points, and segmentation options to share your products and your story with your audience.
About Customer Journeys
Create a Customer Journey
All the Starting Points
Customer segments
Segments are custom audiences based on purchases, demographics, and other shared data. Create your own, or choose one of our pre-built segments to quickly target first-time buyers, top customers, or people who haven’t made a purchase lately.
A/B and Multivariate Testing
A/B testing sends two different versions of the same campaign so you can see how small changes affect how much revenue your emails generate. Test up to eight different versions with a Multivariate Campaign, included with the Standard plan or higher.
Create an A/B Testing Campaign
Create a Multivariate Campaign
Track your sales
As you integrate more tools into your marketing plan, we’ll keep track of your return on investment (ROI), so you can figure out what’s working. You probably don’t have time to dig through the data, so we do it for you in your reports.
Mailchimp’s e-commerce reports detail your store’s purchase activity and order history. See which items your customers buy, and how much revenue each campaign has created. Then, use this data to create even more specific segments and more effective marketing.
Sign in now for personalized help
See articles customized for your product and join our large community of QuickBooks users.
More like this
- Connect QuickBooks Online and Mailchimpby QuickBooks•50•Updated July 31, 2024
- Connect Your Online Store to Mailchimpby QuickBooks•Updated August 19, 2024
- Sell More Stuff with Mailchimpby QuickBooks•Updated September 04, 2024
- About Mailchimp for Shopify Syncingby QuickBooks•Updated September 04, 2024
- Connect or Disconnect Mailchimp for Adobe Commerceby QuickBooks•Updated September 04, 2024