Use Promo Code Content Blocks in the Classic Builder

Add a promo code to your email or page to promote special offers and increase orders in your online store. Drag and drop the Promo Code content block into your layout, and choose the promo code you want to share.

In this article, you'll learn how to use the Promo Code content block.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Promo Code content blocks for the classic builder. For more information on the new builder, check out Design an Email in the New Builder.
• The Promo Code content block is available to users who connect a supported e-commerce store or custom API 3.0 integration. To find out if your store supports this feature, visit the Integrations page, click the name of your integration, and check the Features list.
• The promo block pulls in existing discount codes from your connected store. If you don't have a code available, you'll need to create one in your store before you can use it in a promo block.
• For best results, you should only add promo codes from the store that's connected to the audience that will receive your campaign.
• This article explains how to add a Promo Code content block to a drag-and-drop layout. If you're designing your email with custom code, use our Promo Code merge tag.

For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.

About Promo Code content blocks

The Promo Code content block makes it easy to advertise discounts and seasonal sales to your contacts. After you add the block to your layout, you can quickly pick a promo code and style it to match your brand.

We pull your discount codes directly from your store, and automatically remove inactive and expired ones from the list, so you don't have to worry about accidentally choosing an old code.

Each block only supports a single code, but you can add any number of promo blocks to your campaign.

Add Promo Code content blocks to your layout

To add a Promo Code content block, follow these steps.

1. Click and drag the Promo Code content block into your layout.
   
2. In the Content tab, click the drop-down menu to choose a store. If you only have one store connected to your Mailchimp account, we’ll preselect it for you.
   
   For best results, we recommend you choose a store that’s connected to the audience that will receive your campaign.
3. Toggle the Description slider to the green checkmark to include a promo code description.
   
   If this option is turned on, we'll display a default description that you can edit if needed.
4. Click the Promo code drop-menu to choose from the 10 most recent promo codes in your store. To find more, type a promo code in the search bar.
   
5. Toggle the Expiration date slider to the green checkmark to display the code's expiration date.
   
   If your code doesn't have an expiration date and this option is turned on, the block will display "No expiration date."
6. Toggle the Button slider to the green checkmark to include a call-to-action button.
7. Click Save & Close.

Configure button settings

To help your customers make a purchase with a promo code, customize the call-to-action button in your promo block.

To include and configure a button in your promo block, follow these steps.

1. In your layout, click the Promo Code content block you want to work with.
2. Toggle the Button slider to the green checkmark.
3. Type the label for your button in the Button Text field.
4. Type the URL you want your button to link to in the Shop address (URL) field.
   
   By default, the button will link to your store URL.
5. Click Save & Close.

Edit style and settings

After you insert your Promo Code content block, you can edit its design to match your store's style and branding.

To style your promo block, follow these steps.

1. In your layout, click the Promo Code content block you want to work with.
2. In the Style tab, you can add a background image to your block and set your background and font styles, text alignment, spacing, and button styles.
   
   To apply the style to any other Promo Code blocks in your layout, check the box next to Apply to all existing Promo Code blocks.
   
3. In the Settings tab, choose your content alignment preferences and button width.
   
4. Click Save & Close.

Enable dynamic content

When you design an email, turn any content block into dynamic content that displays different content to recipients based on conditions you set. This helps target different types of contacts at the same time with a single email.

To learn more about dynamic content and how to enable it in your content block, check out About Dynamic Content.

View promo code data

View your reports to find out how much money you earned in a specific email or landing page that included promo codes. Your report will show total orders, average order revenue, total number of promo codes redeemed, and total revenue.

View Revenue from Email Campaigns
About Email Campaign Reports
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