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About Mailchimp's Email Builders

by Intuit Updated 2 months ago

Mailchimp has 2 email builders to help you create and design your emails: the new builder and the classic builder. Both share core functionality, though they differ slightly in look, use, and capability.

In this article, you’ll learn about the differences between Mailchimp’s new builder and classic builder, and find resources for both.

About the builders

When you create an email or email template with Mailchimp, you’ll design it with the new builder or the classic builder. Both builders provide everything you need to create beautiful marketing emails for your audience, including drag-and-drop content blocks in custom or pre-built templates.

The new builder is our updated designer with a refined interface that lets you undo/redo your edits to your draft. Integrate third-party platforms with the Apps content block to pull in content from those integrations, use the Content Optimizer for guidance on your marketing content, add a Survey content block to collect feedback from your customers, and much more. To learn how to use the new builder, check out Design an Email with the New Builder.

The classic builder is the only builder that can be used to custom code an email template or include an RSS feed in your email. To learn how to use the classic builder, check out Design an Email with the Classic Builder.

For more resources on both email builders, check out these articles.

Create a Regular Email CampaignCreate an Email Template
Save and Use an Email Template
Replicate a TemplateAdd or Remove Referral Badge

Your default builder can be switched at any time. After you create a template or email, you'll access it in the version of the builder you used, even if you switch your default builder.

Content block types

Content blocks are what you use to build and design your email marketing. While many content block types are available in both builders,there are some content blocks that are exclusive to one or the other.

These are the content block types available in each builder.

TypeNew BuilderClassic Builder
TextUse Paragraph Content Blocks in the New Builder

Use Heading Content Blocks in the New Builder

Use Layout Content Blocks in the New Builder
Use Text Content Blocks in the Classic Builder

Use Boxed Text Content Blocks in the Classic Builder
ImageUse Image Content Blocks in the New Builder

Use Layout Content Blocks in the New Builder
Use Image Content Block in the Classic Builders

Use Image Group Content Blocks in the Classic Builder

Use Image Card Content Blocks in the Classic Builder

Use Image + Text Content Blocks in the Classic Builder
VideoUse Video Content Blocks in the New BuilderUse Video Content Blocks in the Classic Builder
Product/CommerceUse Product Content Blocks in the New Builder

Use Product Recommendation Content Blocks in the New Builder

Use Review Order Content Blocks in the New Builder
Use Product Content Blocks in the Classic Builder

Use Product Recommendation Content Blocks in the Classic Builder

Use Promo Code Content Blocks in the Classic Builder
ButtonUse Button Content Blocks in the New BuilderUse Button Content Blocks in the Classic Builder
SocialUse Social Content Blocks in the New BuilderUse Social Follow Content Blocks in the Classic Builder
SurveyUse Survey Content Blocks in the New Builderno
AppsAbout Apps Content Blocks in the New Builderno
RSSnoUse RSS Header Content Blocks in the Classic Builder

Use RSS Items Content Blocks in the Classic Builder
SharenoUse Share Content Blocks in the Classic Builder
CodeUse Code Content Blocks in the New BuilderUse Code Content Blocks in the Classic Builder
LogoUse Logo Content Blocks in the New BuilderSet a Default Logo
FooterUse Footer Content Blocks in the New BuilderUse Footer Content Blocks in the Classic Builder
OrganizationUse Divider Content Blocks in the New Builder

Use Spacer Content Blocks in the New Builder
Use Divider Content Blocks in the Classic Builder
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