About the Apps Content Block in the New Builder

The Apps content block adds information from connected services, websites, or applications outside of your Mailchimp account to your email. It’s a great way to encourage your contacts to engage with your business through the integrations you already use.

In this article, you’ll learn about the Apps content block in the new builder.

Things to know

• This article is about the Apps content block for the new builder. For more information on the classic builder, check out Design an Email with the Classic Builder.
• The Apps content block works with platforms that you connect to your Mailchimp account. To learn more about integrations, check out About Integrations.

For more information on each email builder and their content blocks, check out About Mailchimp’s Email Builders.

About the Apps content block

Integrations connect your Mailchimp account with your other business and personal accounts so you can easily share information. Each application that you connect has unique features and its own set up process. Use the Apps content block to add your integrations right into your emails so your contacts can interact with you through the applications you're already using. For example, use Google Business Profile to automatically add your business name, Google Maps preview, and more.

For information on what our available applications do and how to add them to your email, check out these articles.

Connect or Disconnect AddEvent Calendar Links
Connect or Disconnect Google Business Profile
Connect or Disconnect Instagram Content Blocks
Connect or Disconnect Link Preview
Connect or Disconnect Playable Video