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All the Custom Report Metrics

by Intuit• Updated 2 months ago

Create and build a custom report with the metrics that matter most to you to see how your contacts interact with your email campaigns. The columns of your custom report are determined by the metrics you choose.

In this article, you'll learn about the metrics you can use for your Custom Report.

Available metrics

Here are all the metrics to choose from when you create or edit a custom report. You may choose more than one. To learn more about custom reports and how to use them, check out Create a Custom Report.

Email engagement

Use these metrics to see how contacts have interacted with your marketing email.

Metric name	Definition
Clicked	The number of recipients who clicked any tracked link.
Opened	The number of recipients who opened the email campaign
Click rate	The percentage of delivered emails that registered at least one click.
Clicks per unique opens	The percentage of recipients who opened the email campaign and then clicked a link.
Total clicks	The total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients.
Emails sent	The number of emails that were sent.
Open rate	The percentage of total recipients (successful deliveries) who opened the email campaign.
Total opens	The number of times an email was opened.
Unsubscribed	The number of recipients who unsubscribed from an email campaign.
Unsubscribe rate	The percentage of recipients who opened the email campaign and unsubscribed.

Email delivery

Use these metrics to display your email delivery rates, bounces, and complaints. For more information on email delivery, check out About Mailchimp Email Delivery Rates.

Metric name	Definition
Delivery rate	The percentage of emails that were successfully delivered to your recipients’ inboxes. Deliverability rates can be impacted by the sending server, your email content, and who you’re sending it to. We calculate this number by taking the number of successfully sent emails divided by the total number of emails sent.
Successful deliveries	The number of emails delivered to your recipients’ inboxes.
Bounces	The number of emails that weren’t delivered to your recipients’ inboxes. For more information about bounces, check out Soft vs. Hard Bounces.
Bounce rate	The percentage of emails that weren't successfully delivered to your recipients’ inboxes. We calculate this number by taking the number of hard and soft bounces divided by the total number of emails sent.
Abuse complaints	The number of recipients who reported your email as spam. Recipients who report your email as spam are automatically unsubscribed from your emails.
Abuse rate	The percentage of emails that recipients mark as spam. We calculate this number by taking the number of abuse complaints divided by the number of successfully delivered emails.

E-commerce

Use these metrics to display campaign information about your connected online store.

Metric name	Definition
Revenue	The money received, minus taxes and shipping fees.
Orders	The number of orders placed by subscribers in your connected store, including refunded or canceled orders.
Average order revenue	The amount of revenue divided by the number of orders.
Fulfilled order	Orders marked as "fulfilled" in your connected Shopify, WooCommerce, Big Cartel, or BigCommerce store.
Canceled order	Orders that were created but canceled before fulfillment in your connected Shopify, WooCommerce, Big Cartel, or BigCommerce store.
Refunded order	Paid orders that were returned in your connected Shopify, WooCommerce, Big Cartel, or BigCommerce store.
Order rate	The percentage of successfully delivered emails that resulted in an order.

Mailchimp

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