All the Marketing Dashboard Metrics

View the metrics that matter most to you on your marketing dashboard to see how your subscribed contacts interact with your emails and text messages.

In this article, you'll learn about the metrics you can use for your marketing dashboard.

Available metrics

Here are all the metrics and where you can find them in your marketing dashboard. Some metrics apply to emails and text messages, while others apply only to email.

Metric	Definition	Location in the marketing dashboard	Email	SMS
Abuse report rate	The percentage of emails that subscribed contacts mark as spam. We calculate this number by taking the number of abuse complaints divided by the number of successfully delivered emails.	Delivery
Abuse reports	The number of emails that subscribed contacts mark as spam.	Delivery
Average order revenue	The total revenue amount from your connected store divided by the number of orders, minus taxes and shipping fees.	Monitor performance
Average revenue per subscribed contact/recipient	The total revenue amount from your connected store divided by the number of recipients.	Conversions
Bounce rate	The percentage of emails that weren't successfully delivered to your subscribed contacts’ inboxes. We calculate this number by taking the number of hard and soft bounces divided by the total number of emails sent.	Monitor performance Delivery
Bounces	The number of emails that weren't successfully delivered to your subscribed contacts’ inboxes. This includes hard and soft bounces.	Delivery
Click rate	The percentage of delivered emails and text messages that registered at least 1 click.	Monitor performance Performance over time Conversions Individual message performance Detailed message performance
Clicked	The number of subscribed contacts who clicked any tracked link in an email or text message.	Monitor performance Conversions
Clicks per unique opens	The percentage of subscribed contacts who opened the email and then clicked a link.	Monitor performance Performance over time
Delivery rate	The percentage of emails and text messages that were successfully delivered to your subscribed contacts. This is the number of successfully sent messages divided by the total number of messages sent.	Monitor performance Delivery
Delivered Successful deliveries Total deliveries	The number of emails and text messages successfully delivered to your subscribed contacts.	Monitor performance Conversions Delivery
Open rate	The percentage of total subscribed contacts (successful deliveries) who opened the email or text message.	Monitor performance Performance over time Compare message performance Individual message performance Detailed message performance
Opened	The number of subscribed contacts who opened the email.	Monitor performance Conversions
Order rate	The percentage of successfully delivered emails or text messages that resulted in an order from your connected store.	Monitor performance Performance over time
Orders	The total number of orders placed with your connected store that were linked to an email or text message. This total includes any refunded or canceled orders.	Monitor performance Conversions
Revenue	The money received from your connected store, minus taxes and shipping fees.	Monitor performance Compare message performance
Sends Total messages sent	The number of emails and text messages that were sent, but not necessarily delivered.	Monitor performance Performance over time Conversions Delivery Individual message performance
Total opens	The total number of times the email was opened by recipients, including multiple opens from individual recipients.	Monitor performance
Undelivered	The number of emails or text messages that couldn't be delivered.	Delivery
Undelivered rate	The number of emails or text messages that couldn't be delivered, divided by the number of messages sent.	Delivery
Unsubscribe rate	The percentage of subscribed contacts who unsubscribed from your emails or text messages.	Monitor performance Performance over time Delivery
Unsubscribed	The number of subscribed contacts who unsubscribed from an email or text message.	Monitor performance