Hide Content in Email Campaign Archives and Pages

Sharing your campaign pages or email campaign archive is a great way to promote your content, but there may be some information that should only be seen by your subscribers or a specific subscriber segment. If you want to hide, limit, or customize your email campaign archive or content in a sent email, there are a few ways to do this.

In this article, you'll learn how hide and manage your sent email content.

Before you start

Here are some things to know before you begin this process.

• Make sure you're familiar with campaign archives and how they work.
• The send date and subject line for emails displayed in your email campaign archive can't be edited.

Remove the campaign link from your email

Most Mailchimp campaigns include a campaign link that allows recipients to open the browser-based campaign page for your sent email, so they can still view the message if their email client has display problems. This also lets recipients share your email with friends or on social media.

Depending on the template you work with, your campaign link will display the following text in your email preheader, and sometimes in the footer.

• View this email in your browser
• Email not displaying correctly? View it in your browser

If you don't want recipients to share your email, remove the campaign page link. However, this may mean recipients who have HTML display issues or image blocking in their inbox won't be able to see your message.

To remove the campaign link, follow these steps.

1. In the Content section of the email builder, click Edit design.
2. Click the content block that contains the campaign link.
3. Click the trash icon to remove the content block.
4. Click Save and exit. If you're using the classic builder, click Save & Close.

Hide email campaign text

When you design your email, you can use conditional merge tags to replace or remove specific content from the browser-based campaign page. For example, you might want to send an invitation to a private event, but hide ticketing information from the campaign page. Content that's hidden won't be visible to people who view your email but aren't subscribed to your emails, like social media followers or Forward to a Friend recipients.

To use conditional merge tags to hide content from the campaign page, follow these steps.

1. In the Content section of the email builder, click Edit design.
2. Click the content block that contains the text you want to work with.
3. Insert this merge tag before the text you want to hide.
   
   *|IFNOT:ARCHIVE_PAGE|*
4. Insert this merge tag after the text content you want to hide.
   
   *|END:IF|*
   
   Your tags should look something like this:
   
5. Click Save and exit. If you’re using the classic builder, click Save & Close.

The content between the *|IFNOT:ARCHIVE_PAGE|* and *|END:IF|* merge tags will display for your recipient, but will be hidden from the campaign page. Repeat these steps to hide any additional content from the campaign page.

To preview the campaign page for your draft email in the new builder, send a test email, then click the View this email in your browser archive link. If you’re using the classic builder, click Preview in your draft email, then click the View this email in your browser archive link.

Display different text

To hide certain content and show different text in its place on the campaign page for your sent email, follow these steps.

1. In the Content section of the email builder, click Edit design.
2. Click the content block that contains the text you want to work with.
3. Insert this merge tag before the text you want to show on the campaign page.
   
   *|IF:ARCHIVE_PAGE|*
4. Insert this merge tag before the text you want to show to subscribers only.
   
   *|ELSE:|*
5. Add this merge tag after the text you want to show subscribers.
   
   *|END:IF|*
   
   Your tags should look something like this:
   
6. Click Save and exit. If you're using the classic builder, click Save & Close.

The text between the *|IF:ARCHIVE_PAGE|* and *|ELSE:|* merge tags will only display on the campaign page for your email. The text between the *|ELSE:|* and *|END:IF|* merge tags will only display in subscribers' inboxes.

To preview the campaign page for your draft email in the new builder, send a test email, then click the View this email in your browser archive link. If you’re using the classic builder, click Preview in your draft email, then click the View this email in your browser archive link.

Manage the archive bar

The campaign page for a sent email includes an Archive Bar that helps people translate your email, view recent emails sent to the audience, and more.

When the Archive Bar is on, these options appear at the top of campaign pages.

• Subscribe
  This button links to the Mailchimp-hosted signup form for your audience.
• Past Issues
  This button links to the email campaign archive for your audience.

• Translate
  This menu allows subscribers to translate the email content into one of our available languages.

• RSS
  This button links to an RSS feed for your campaign page.

• Share
  This button lets people who view your campaign page share it on social media, or copy the shortened URL for your campaign. This option isn't available for Regular emails.

The Archive Bar is enabled by default, but you can disable it if you don't want people to access your recent campaigns. This will hide your campaigns from the general public, but won't delete any campaign data from your account.

To disable the Archive Bar, follow these steps.

1. Click Audience, them click All contacts.
2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
3. Click Settings.
4. In the Email settings section, toggle the Archive Bar slider to turn it off.

Now recipients won't see the Archive Bar when they view your campaign pages. You can re-enable it at any time.

Filter campaign archive

The email campaign archive displays 20 of your audience's most recent emails. To only show specific emails, designate a folder of emails to display on the archive.

First, you'll need to create a folder and add the emails you want displayed in the archive. Then, set your archive to display only that folder's emails.

To edit the archive to show only the contents of your designated folder, follow these steps.

1. Click Audience, then click Sign up forms.
2. Scroll to the Form builder tile, then click Manage forms.
3. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
4. Click the Forms and response emails drop-down and choose Campaign archive page.
   
5. Check the box next to Only show campaigns in a specific folder, and choose a folder from the drop-down.

Now your email campaign archive will display the 20 most recent emails from the folder you chose.

Remove certain emails

To remove emails from the email campaign archive, we recommend that you filter your emails with a folder, so only the emails you choose display in the archive.

Alternatively, you can use a custom archive on an external website, or delete the emails.

Use a custom email campaign archive

If you need more control over your archive, use a custom archive hosted on your website instead of the Mailchimp campaign archive. To do this, you'll turn off Mailchimp's archive bar and embed a custom archive on your website. A custom email campaign archive allows you to choose which emails to display, and set the number of emails that appear.

Delete an email

We typically advise against deleting emails because this action also removes reporting information from the Reports section of your account. However, we realize that some emails may need to be completely removed.

When you delete an email from the All campaigns page in your account, it won't be removed from recipients' inboxes. But, it will be removed from your email campaign archive and break any archive links to that email.