Resend Unopened Emails with the Mobile App

If you have subscribed contacts who didn't open your last email, or new recipients signed up after sending, you may want to resend your email to increase your reach and engagement.

In this article, you'll learn how to use the mobile app to resend an email.

Things to know

Here are some things to know.

• The mobile app uses data science to determine which of your emails are the best candidates for a resend. If your email isn't eligible, you won't see the Resend to non-openers or Resend to new subscribers button.
• This feature is for regular email campaigns. To learn more about campaign types, check out Getting Started with Campaigns.
• To learn how to resend unopened emails from the desktop version of Mailchimp, check out Resend an Unopened Campaign.
• If your original unopened email campaign included a social post, resending it will re-post to the social channels you selected.

Resend an unopened email

Use Mailchimp's Shortcuts to quickly resend your email to people who didn’t open it. You can also resend from the Reports Details page.

To see the Resend to non-openers shortcut, your email must meet the following requirements:

• The email is a regular email
• The email hasn’t already been resent or sent to a segment of non-openers
• The email has click and open tracking turned on

To resend an unopened email, follow these steps.

1. In the Mailchimp mobile app, tap Audience.
2. In the Shortcuts section, tap Resend to non-openers.
   
   If your email doesn't meet all requirements, you won't see the Resend to non-openers button.
3. In the replicated draft of your last email, tap Preview to view or Edit Campaign to make changes.
   
4. When you're ready, tap and hold for a few seconds the Touch & Hold To Resend button.

That’s it! Your email is on its way to people who did not open your email.

When you resend an email, it can sometimes cause contacts to unsubscribe, but if you only do it once, and within a day of the original send time, it may actually help you boost your engagement.

Resend to new subscribers

If you’ve sent an email to your audience and new recipients signed up after sending, you can resend your email to increase engagement.

To see the Resend to new subscribers shortcut, your email must meet the following requirements:

• You’ve sent at least 1 regular email and at least 1 new person subscribed
• The email hasn’t been resent
• The email has click and open tracking turned on

To resend your email to new subscribers, follow these steps.

1. In the Mailchimp mobile app, tap Audience.
2. Tap the Audience dropdown to select your audience.

3. In the Shortcuts section, tap Resend last email to new subscribers.
   .

   If your email doesn't meet all requirements, you won't see the Resend last email to new subscribers button.

4. In the replicated draft of your last email, tap Preview to view or Edit Campaign to make changes.
   
5. When you're ready, tap and hold for a few seconds the Touch & Hold To Resend button.

That’s it! Your email is on its way to your new subscribed contacts.

Turn on marketing tips

While you’re on your phone or tablet, be sure to turn on our marketing tips. We’ll send you curated tips every once in a while, including push notifications of when you should resend your next email.

To turn on marketing tips, follow these steps.

1. In the mobile app, tap the Home tab.
2. Tap the profile icon to open Settings.
3. In the Notifications section, swipe to turn on Marketing Tips.

All set! Now, we’ll send you a notification when you have a campaign that’s ready to resend to non-openers and new subscribed contacts.