All the Classic Automation Triggers
by Intuit• Updated 2 months ago
Mailchimp classic automations send automated emails when triggered by a subscriber's activity, or a certain date like a birthday. You can use a preset automation that's tailored to your goals, or get creative with custom triggers.
In this article, you'll learn about all the classic automation triggers.
About triggers
A trigger is the action that starts a classic automation. For example, Mailchimp can send an automated email when someone subscribes to your audience or purchases a certain product. Mailchimp offers a wide selection of preset automation types with built-in triggers, ranging from abandoned cart emails to a simple welcome message.
If Mailchimp's preset automations don't fit your marketing goals, you can create a brand new, custom automation with your own triggers.
Whether you're working with a custom or preset automation, you can often change the trigger to suit your needs. To learn more, read Edit Automation Emails.
It's possible to change a Classic Automation into a Customer Journey. To learn more, check out Change a Classic Automation to a Customer Journey.
Available classic automation triggers
Here are all the trigger options to choose from when you create or edit a classic automation.
Campaign activity
These triggers help you target contacts who are subscribed to your email marketing.
Trigger Name | Action |
---|---|
Sent campaign | Triggers an email that sends to subscribers who received a specific campaign. |
Opened campaign | Triggers an email that sends after a subscriber opens a specific campaign. |
Not opened campaign | Triggers an email that sends to subscribers who do not open a specific campaign. |
Clicked campaign | Triggers an email that sends after a subscriber clicks any link in a specific campaign. |
Not clicked campaign | Triggers an email that sends when a subscriber does not click any link in a specific campaign. |
Specific link in campaign clicked | Triggers an email that sends when a subscriber clicks on a specific link in a specific campaign. |
Audience management
These triggers help you target subscribers who signed up for your emails, or whose audience data has changed recently.
Trigger Name | Action |
---|---|
Manual add | Triggers an email that sends after you manually add a subscriber to your automation. |
Signup | Triggers an email that sends when a subscriber signs up for or is imported to your audience. |
Changes in a subscriber's audience field | Triggers an email that sends when a subscriber's audience field changes to a specific value. |
Joins group | Triggers an email that sends after a subscriber joins a group in your audience. |
Leaves group | Triggers an email that sends after a subscriber leaves a group in your audience. |
Added tag | Triggers an email that sends after you add a specific tag to a contact. |
Workflow activity
These triggers help you target subscribers who are already in the queue of your classic automation series.
Trigger Name | Action |
---|---|
Previous email sent | Triggers an email that sends after a subscriber receives the previous automated email in your series. |
Previous email opened | Triggers an email that sends after a subscriber opens the previous automated email in your series. |
Previous email not opened | Triggers an email that sends when a subscriber does not open the previous automated email in your series. |
Previous email clicked | Triggers an email that sends after a subscriber clicks any link in the previous automated email in your series. |
Previous email not clicked | Triggers an email that sends when a subscriber does not click any link in the previous automated email in your series. |
Specific link in previous email clicked | Triggers an email that sends after a subscriber clicks on a specific link in the previous automated email in your series. |
E-commerce
These triggers help you target customers from your connected e-commerce store or custom API 3.0 integration.
Trigger Name | Action |
---|---|
Purchase any product | Triggers an email that sends after a customer purchases any product from your store. |
Purchase specific product | Triggers an email that sends after a customer purchases a specific product from your store. |
Purchase product from category | Triggers an email that sends after a customer purchases a product from a specific category from your store. |
Time since a subscriber last bought something | Triggers an email that targets contacts who have not purchased anything from your store in a specific timeframe. |
Abandoned Cart | Triggers an email that sends when a logged in customer abandons a cart or checkout in your store. This trigger can only be used as part of an abandoned cart automation. |
Email Retargeting | Triggers an email that sends after a subscriber clicks to your store from a Mailchimp email campaign to view a product. This trigger can only be used as part of a product retargeting email. |
Integrations
These advanced triggers help you target subscribers who meet criteria you set up, based on custom API integrations.
Trigger Name | Action |
---|---|
API 3.0 | Triggers an email that sends when a subscriber's email ID is posted to an API endpoint. |
Event API | Triggers an email that sends when an API call is posted to the Events endpoint with a specific event name parameter. Available for Premium accounts. |
Date-based
These triggers help you target subscribers based on a specific date field in your audience, like a birthday or an anniversary date. This trigger type is exclusively available for date-based automations.
Trigger Name | Action |
---|---|
List added date | Triggers a one-time email based on the date that a subscriber was added to your audience. |
Recurring dates | Triggers an annually recurring email that sends based on a certain date field in your audience. |
Birthdays | Triggers an annually recurring email that sends based on a birthday field in your audience. |
Specific date | Triggers a one-time email to subscribers based on a specific audience field date. |
Additional information
Ready to get started, or learn a little more? Here are some more resources to help you along the way.
Dive into classic automation with our step-by-step tutorials.
Create a Classic Automation
Edit Classic Automation Emails
Manage Subscribers in a Classic Automation
Learn more automation basics from these articles.
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