Use Inline Content Generation

Inline Content Generation is a beta generative AI feature that’s powered by Intuit Assist. This tool will help you craft unique marketing messages for your subscribed contacts. Use Inline Content Generation anytime you want fast and accurate help drafting and editing content that aligns with your brand’s voice and tone.

In this article, you'll learn how to access and use Inline Content Generation in Mailchimp.

Before you start

Here are some things to know.

• Inline Content Generation is a beta feature that will initially be released to a small percentage of Mailchimp users.
• Inline Content Generation is included with the Standard plan or higher.
• Your account’s primary mailing address must be located in the United States.
• We recommend that you review the additional terms for Content Generator Beta before sending an email with generated content.
• This article tells you how to use a feature that’s available in our new builder. To learn how to use the new builder, check out Design an Email with the New Builder.

AI Consent

Without limiting the scope of the acceptable use policy, you agree not to use Generative AI to:

1. Create or send any content that is unlawful, harmful, threatening, abusive, vulgar, obscene, defamatory, pornographic, invasive of another’s privacy, or is otherwise objectionable;
2. Create or send any content related to alcohol, tobacco, weapons, cannabis, vaping, health, or financial advice;
3. Impersonate any person or entity or falsely state or otherwise misrepresent an affiliation with a person or entity (or create or send any content that does so);
4. Use or attempt to use Generative AI (or Inputs or Outputs) for any purpose that is in violation of any applicable law, would create any legal obligations or liability for Mailchimp, or is otherwise an infringement on the rights of any person or entity;
5. Modify, decompile, reverse engineer, disassemble or reproduce any of the Mailchimp licensed or owned software, systems, applications or components used; or
6. Use deceptive, misleading, or unethical practices that are or might be detrimental to Mailchimp or the general public, such as to disseminate misinformation and/or malware.

Without limiting any right of Mailchimp, we may immediately suspend or terminate your access to Generative AI or any content generated thereon.

How it works

Inline Content Generation works like a personal copywriter and editor wrapped into one content-generating tool. It leverages Intuit Assist, our generative artificial intelligence (GenAI) tool to help you craft content with minimal effort.

For new content, Inline Content Generation will create copy based on your input and preferred tone. For your existing copy, use this tool to edit your text input, text length, and tone. Use it to check spelling and grammar, too.

Access Inline Content Generation in the new builder

To locate the Inline Content Generation feature in the new builder, follow these steps.

1. In the new builder, drag a Paragraph or Heading content block into your layout. If your layout already has a Paragraph or Heading content block, click in the content block to edit it.
2. When you add a new content block to the layout, a Write with AI button will appear. When editing a content block, click on it to expand the editing options.
   

All set! After you click Insert, you’ll be able to use Inline Content Generation in the new builder.

Access Inline Content Generation in the classic builder

To locate the Inline Content Generation feature in the classic builder, follow these steps.

1. In the classic builder, drag a Text, Boxed Text, Image + Text, or Footer content block into your layout. If your layout already has a Text, Boxed Text, Image + Text, or Footer content block, click in the content block to edit it.
2. When you add a new content block to the layout, a Write with AI button will appear. When editing a content block, the button will say Edit with AI.
   

All set! After you click Insert Content, you’ll be able to use Inline Content Generation. Read on to learn more about the editing options for writing or editing copy using Inline Content Generation.

Write with Intuit Assist

Click Write with AI in a new Paragraph or Heading content block in the new builder. The same button will appear in a new Text, Boxed Text, Image + Text, or Footer content block when using the classic builder.

The tool offers suggested content types and a tone selection dropdown. These options help craft your message. Type anything you want into the prompt box, but for the best results, we recommend clear and detailed input. The following list contains the prompt suggestions available to you:

• Announcement about
• Welcome to
• Thank you for
• Invitation to
• Description of
• Summary of

After you submit the prompt, review the generated content and add it to your email.

Edit with Intuit Assist

For assistance with copy you’ve already written in your email, click on an existing text content block to use Inline Content Generation for suggested changes. Add your own prompt, or choose from the following list of options when making edits:

• Change tone to
• Shorten
• Lengthen
• Fix spelling & grammar
• Custom

After you submit the prompt, review the generated suggestions and add it to your email.

Troubleshooting

I meet the requirements, but Inline Content Generation isn’t showing up in my account.
Inline Content Generation will initially be available to a limited number of accounts. Visit the Details page in your account settings to view the industry selection for your account.

I’m receiving a message saying my content has been flagged by your moderation tools.
Make sure that your content adheres to Mailchimp’s acceptable use policy.

I’m receiving a message saying “Something’s not right, please try again.”
The best thing to do if you come across this scenario while using this beta feature is to refresh your browser or try reentering your text. If the issue persists, try using the Inline Content Generator at a later time.

I’m receiving a message saying “Our generation tools need more information.”
The Inline Content Generator doesn’t have enough information from you to craft a message. Add more context to your input and be as detailed as possible about what you want to have generated.