Use Paragraph Content Blocks in the New Builder

Use Paragraph content blocks to add text and links to your email, then apply different font styles and settings as needed. After you add or click a Paragraph block, enter your text directly or edit the HTML code.

In this article, you’ll learn how to use Paragraph content blocks in the new email builder.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Paragraph content blocks for the new builder. For more information on Text content blocks in the classic builder, check out Use Text Content Blocks in the Classic Builder.

For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.

Use Paragraph content blocks

To use a Paragraph content block, follow these steps.

1. Click a Paragraph block, or click and drag a Paragraph block into your layout from the side panel.
2. Add or edit your text.
3. Use the editing toolbar to choose your font, and font size. In the toolbar, select the attributes and alignment. You can also insert a link or add merge tags.
4. In the Text menu, click the Colors field to change the background color of your paragraph block.
   
5. In the Padding section, enter a value or use the up and down arrows to adjust the padding for each side. Check the Apply to all sides box to apply the padding equally.
6. In the Border section, use the drop-down arrow to choose your border style. Your options are None, Solid, Dashed, Dotted, Double, Inset, Outset, Groove, or Ridge. Enter a value or use the up and down arrows to set your border width in pixels. Click the color circle to change the color of your border.
7. In the Margin section, enter a value or use the up and down arrows to set your margin width in pixels. The Apply to all sides box is checked by default.
8. In the Rounded Corners section, enter a value or use the up and down arrows to change the size shape. The default value is 0, which means the corners are squared. Uncheck the Apply to all sides box and enter different values to create asymmetrical corners. Select a border or change the background color to see the rounded corners.
   
   Rounded corners won't display in most Outlook desktop versions, but will display in browser versions of Outlook.
9. If you want to revert your content to your default styles for Paragraphs, click Restore default styles.

Use Inline Content Generation

For customers on a Standard plan or higher, take advantage of Inline Content Generation to have custom subject lines and email copy created for you. This feature uses Intuit Assist, a generative AI tool that helps you create on-brand content with speed and efficiency based on prompts you provide. To learn more about this feature, check out Use Inline Content Generation.

View and edit HTML code

The Paragraph content block has a Code tab to view and edit the content block’s HTML code. This is an advanced feature and is recommended for users familiar with custom coding. Contact your developer, or hire a Mailchimp Expert if you need assistance.

To view and edit the HTML code in the Paragraph content block, follow these steps.

1. Click a Paragraph block, or click and drag a Paragraph block into your layout from the side panel.
2. In the Text menu, click the Code tab. Then edit, type, or paste in your code.
   
3. Click the full screen icon to view the code editor across your entire browser window.
   
4. When you’re finished, click Done.

You’ll automatically see your code rendered in the Paragraph block as you add and edit. As you code, consider some of our code tips and supported HTML elements. We recommend that you preview and test your email.

Enable dynamic content

You can turn any content block into dynamic content that displays different content to recipients based on conditions you set. This helps target different types of contacts at the same time with a single email.

To learn more about dynamic content and how to enable it in your content block, check out About Dynamic Content.