Use Footer Content Blocks in the New Builder

To comply with anti-spam laws and Mailchimp's Terms of Use, certain information must be included in every email. Our customizable Footer content block automatically adds this required information to the bottom section of your email layout, along with other content your subscribers might find helpful.

In this article, you’ll learn how to use Footer content blocks in the new builder.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Footer content blocks for the new builder. For more information on Footer content blocks in the classic builder, check out Use Footer Content Blocks in the Classic Builder.

For more information on each email builder and their content blocks, check out About Mailchimp’s Email Builders.

About the Footer content block

Every Mailchimp email template comes with a Footer content block at the bottom. The Footer block uses merge tags to pull in important information saved in your audience settings. This includes the required address and unsubscribe link, along with other informative content for your recipients like the referral badge.

To learn more about email footer content, check out About Email Campaign Footers.

Edit the layout of your Footer content block

To edit the footer layout, follow these steps.

1. Click the Footer layout block at the bottom of your email.
2. In the Footer menu, click Change layout to choose from different designs.
   
3. Click the layout option you want to use.
   
4. Click the back arrow icon to return to the Footer menu.
   
5. Use the Logo toggle to add or remove the image from the footer.
   
6. If you have a paid Marketing plan, click Referral Badge to style, add, or remove the badge from the footer.
   
7. To learn more about Mailchimp plans, check out our pricing page. To change your plan type, visit the plans page in your account.
8. Choose your Badge Style, then use the Show Badge toggle to add or remove the referral badge from the footer.
   
9. Click the back arrow icon to return to the Footer menu.
   
10. Choose your Layout Background color and adjust the block Padding.
    

Edit the text of your Footer content block

To edit the footer text, follow these steps.

1. Click the text content block inside your footer.
   
   You can edit the text here like you would in any other block, but some information like the unsubscribe link and the address are required to send your email.
2. In the Footer Text menu, click on the Edit Contact Info button to update the details associated with your audience.
   
   This information is used to populate the merge tags in your footer.
3. In the Edit Audience Contact Information pop-up, make any changes to your audience details and click Save.
   
4. Add or edit your text, and use the editing toolbar to format it as needed. In the toolbar, select the heading levels, size, attributes, and alignment. You can also insert a link, or add merge tags.
5. In the Footer Text menu, use the Font drop-down to change the font type. Choose Colors for the block text and links. Then, adjust the text's Padding.