Use Footer Content Blocks in the Classic Builder

To comply with anti-spam laws and Mailchimp's Terms of Use, certain information must be included in every one of your emails. Our customizable Footer content block automatically adds this required information to the bottom section of your email layout, along with other content your subscribers might find helpful.

In this article, you'll learn how to use and edit Footer content blocks.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Footer content blocks for the classic builder. For more information on Footer content blocks in the new builder, check out Use Footer Content Blocks in the New Builder.
• To learn more about the required footer content, take a look at About Campaign Footers.
• When styling your campaign or template, keep in mind the hierarchy of design editing, so changes made in one area of the campaign builder do not override changes you want to make elsewhere.
• This article shows you how to insert a Footer content block in a Mailchimp drag-and-drop template. If you custom code your own template, read Customize Your Footer Content.
• If your campaign is missing the required merge tags, we'll automatically add a default footer that contains the merge tags to the bottom of your email. Learn more about troubleshooting the extra footer.

For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.

Add footer content blocks to your layout

Default Mailchimp templates include a Footer content block in the bottom Footer section. Click the block to access its editing options, or drag and drop a new Footer block into your layout.

To add a Footer content block, follow these steps.

1. Click and drag the Footer block into your email layout.
   
2. In the editing pane, click to edit Content, Style, or Settings.
3. Click Save & Close.

Edit the Footer content block

The editing pane for the Footer content block contains three tabs: Content, Style, and Settings.

• Content This tab contains the text editor you'll use to update the block's content, and includes default merge tags that populate required and recommended information.
• Style This tab features editable drop-down menus for font color, style, spacing, alignment, and other elements.
• Settings This tab lets you change the layout and the number of columns.

Edit content

The default Footer content block uses system merge tags that pulls audience data into your emails. This includes a physical address and unsubscribe link, which are required by law, as well as a permission reminder, copyright notice, Referral badge, and update your preferences link for subscribers.

The block is designed to be used as-is, so you don't have to make any changes before you send. But, you can edit the text however you want, as long as you retain the required information.

To edit your footer content, follow these steps.

1. In the Content section of the campaign builder, click Edit Design.
   
2. Click the Footer block you want to work with.
3. Click the Content tab.
   
4. Edit the text as needed, or click Edit Contact Info to change the physical address, permission reminder and other audience settings displayed in the footer.
   
   This option will only appear if you've already chosen an audience for this email.
5. Click Save & Close.
   

Learn more about required and recommended footer information, and how to use different merge tags, in Customize Your Footer Content.

Edit style

On the Style tab, you can format the font in your footer, as well as line height and text alignment. Remember, if you make style changes with the editor toolbar on the Content tab, the style settings on this tab will be overridden.

To style your footer, follow these steps.

1. In the Content section of the campaign builder, click Design Email.
   
2. Click the Footer block you want to work with.
3. Click the Style tab.
   
4. Make your changes as needed and click Save & Close.
   

Add column to footer

The Footer block can be divided into two columns. This is useful if you want to separate unrelated footer information, such as your contact details and Referral badge.

To add a column to your footer, follow these steps.

1. In the Content section of the campaign builder, click Edit Design.
   
2. Click the Footer block you want to work with.
3. Click the Settings tab.
4. Click the Number Of Columns drop-down menu and choose 2 Columns, and set their width under Column Split.
   
5. Return to the Content tab to make any line-by-line styling changes, and toggle between Column 1 and Column 2 to add and edit content.
   
6. When you're done, click Save & Close.
   

Change background and other design settings

Every Mailchimp template is divided into separate sections: a Preheader, Header, Body, and Footer. When you apply style settings to a section, they affect all content blocks in that section.

If you want to change the background color, border style, or link color inside your Footer content block, you'll need to apply those design settings to the Footer section as a whole.

View and Edit Section Design

Use Inline Content Generation

For customers on a Standard plan or higher, take advantage of Inline Content Generation to have custom subject lines and email copy created for you. This feature uses Intuit Assist, a generative AI tool that helps you create on-brand content with speed and efficiency based on prompts you provide. To learn more about this feature, check out Use Inline Content Generation.