Use Time Delay Rules

Marketing automation flow rules determine a contact's pace and path in your flow. Use time delay rules to set the pace for contacts in a flow. A delay prevents a contact from continuing in a flow for a period of time that you choose.

In this article, you’ll learn how to use a time delay rule.

Before you start

Here are some things to know before you begin this process.

• To learn more about automation flows, how they work, and what you can do with your plan, check out About Marketing Automation Flows.
• Our flow templates use default triggers, along with default rules and actions. To learn more, check out Use Automation Flow Templates.

Add a time delay rule

Add time between actions in an automation flow with a time delay rule. For example, add a delay between two emails so your contacts have time to interact with your marketing content.

To add a time delay rule to an automation flow, follow these steps.

1. Click and drag the Time delay rule into your flow from the side panel. Or, use the plus icon (+), then select the Time delay rule.
2. In the Time Delay pop-up, set the length of the delay and click Save.

Well done! Repeat these steps to add additional time delay rules to your flow as needed.