Connect or Disconnect Yotpo Reviews to Mailchimp

Yotpo is an integration that syncs reviews and reviewer data to your Mailchimp account. You can track contacts' review activity and create targeted segments by linking Yotpo data to your contact records. You can also build automations with targeted review content in your campaigns.

In this article, you'll learn how to connect, manage, and disconnect the Yotpo integration in Mailchimp.

Before you start

Here are some things to know before you begin this process.

• This integration requires a Shopify, WooCommerce, BigCommerce or Magento connected store with Yotpo installed. To connect an online store, check out Connect or Disconnect Your Online Store to Mailchimp.
• To make changes to the Yotpo integration, you’ll need a Mailchimp account with Manager level access or higher. To learn more about Mailchimp’s user roles, read Managing User Levels in Your Account.

Connect the Yotpo integration in Mailchimp

To connect the Yotpo integration to Mailchimp, follow these steps.

1. On the Yotpo page in your Mailchimp account, click Connect.
2. Review your settings and click Continue.
3. Review the access permissions you’ll be granting to the integration and click Connect.
4. Click the drop-down menu and choose the Mailchimp store you want to work with, then click Sync now. You’ll see a message that confirms that your sync is in progress.

Nice work. We’ll begin syncing your Yotpo reviews to your Mailchimp audience. Most syncs take a few minutes, but it may take longer based on the number of reviews.

Manage Mailchimp for Yotpo

Once you've connected your accounts, you can view the integration details, manage settings, and take advantage of Mailchimp's features to increase conversions and improve customer loyalty.

To manage your Yotpo integration from your Mailchimp account, follow these steps.

1. Click Integrations, and then choose Manage.
2. Click the Yotpo tile to open the integration settings.
3. On the Yotpo page, you'll find your integration stats, such as the number of reviews and reviewers for your store.
4. View recommended next actions and click to learn more about what you can do with Mailchimp. Options include setting up automations to send requests to contacts that are eligible to review a product and to send follow-up emails after a contact leaves a review.
5. Click Go to Yotpo to manage various settings in your Yotpo account.

Next steps

After you’ve connected your Yotpo and Mailchimp accounts, Yotpo will send your online store’s review data to Mailchimp. You can use this data to filter audience segments and create marketing automation flows. To learn more about automation flows, how they work, and what you can do with your plan, check out About Marketing Automation Flows. You can also visit the following guides and tutorials to learn more about what you can do with Mailchimp.

Before you create an automation flow in Mailchimp, you may need to deactivate the Review request email setting in Yotpo. This will prevent Yotpo from sending duplicate review request emails.

Visit the following guides and tutorials to learn more about what you can do with Mailchimp.

About Pre-Built Segments
All the Segmenting Options
Use Automation Flow Templates
All the Marketing Automation Flow Triggers

Disconnect Yotpo integration in Mailchimp

To disconnect Yotpo from your Mailchimp account, follow these steps in your Mailchimp account.

1. Click Integrations, then choose Manage.
2. Click the drop-down arrow for Yotpo, then choose Disconnect.
3. To confirm, click Disconnect.
4. A message will appear that'll confirm that you’ve disconnected Yotpo from your Mailchimp account. Click Continue.

That’s it — you’ve disconnected Yotpo from Mailchimp.