Getting Started with Domains

Domains are a key part of creating the online identity of your business. When you have your own domain for your website and email address, it makes you more memorable and findable online.

In this article, you'll learn how to get started with domains in Mailchimp.

Beginning February 2024, Gmail and Yahoo will require a custom authentication and a published Domain-based Message Authentication, Reporting & Conformance (DMARC) record for anyone sending more than 5,000 emails to Gmail or Yahoo addresses in a 24-hour period. To prevent your emails from bouncing, we strongly recommend authenticating your email domain and configuring DMARC.

Also, if you use a free email service like Gmail or Yahoo for your From email address, we strongly recommend you switch to an email address from a private domain, like the one you use for work or for your website.

For more information about custom authentication and DMARC, check out About Email Domain Authentication.

Things to know

Here are some things to know.

• To learn more about domain names, DNS, and URLsin our Marketing Glossary.
• Publishing a landing page or website on a custom domain requires a paid Websites plan. To find out what features are included in each plan, check out our pricing page.

About domains in Mailchimp

Domains are used to publish pages to the web or send email through the Mailchimp platform. To help you get started, we provide a free  mailchimpsites.com subdomain for publishing a website and  mailchi.mp URLs for landing pages.

Here are some ways you can get or use a domain with Mailchimp.

• Use a free mailchimpsites.com subdomain to publish a website.
• Use a free mailchi.mp URL to publish landing pages to the web.
• Verify and authenticate a third-party domain to send email.
• Connect a third-party domain to publish websites to the web.

Verify a third-party domain to send email

If you manage a domain or subdomain with a third party, but want to use Mailchimp to send email marketing, you can provide a working email address to confirm your domain. After the domain is verified, you can add DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting & Conformance (DMARC) email authentication, which can help improve delivery rates.

Verify an Email Domain
Set Up Email Domain Authentication

Connect a third-party domain to publish web content

If you manage a domain or subdomain with a third party but want to use Mailchimp to publish web content, you can connect it or its subdomains to our platform. This requires a paid Websites plan.

Connect Your Domain

Manage your domains

Your account includes a Domains Overview, where you can add new domains and manage the ones you’re already working with. From this page, you can connect, verify, and authenticate third-party domains for sending email.