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KPI Scorecard glossary

by Intuit•5• Updated 2 months ago

Learn about the different key performance indicators that are available in the KPI page of QuickBooks Online Advanced and Intuit Enterprise Suite.

The KPI Scorecard is an effective tool empowering you to monitor critical KPIs in real-time, providing a complete overview of financial health and performance. This article details various KPI metrics available in the KPI library to use when building your scorecard.

KPI glossary

Note: This list is not exhaustive of every KPI metric available in the KPI library.

TypeKPIDescriptionQBO AdvIES
GrowthRevenueThe total amount of money received by the company for goods sold or services provided during a specific period.✔✔
GrowthCost of Goods Sold (COGS)The direct costs attributable to the production of the goods sold by a company. This includes the cost of materials, goods or services.✔✔
GrowthTotal expensesThe sum of all costs incurred by a company to generate revenue, including COGS, operating expenses, interest, and taxes.✔✔
ProfitabilityGross profitRevenue minus the Cost of Goods Sold. It represents the profit a company makes after deducting the costs directly associated with producing its goods or services.✔✔
ProfitabilityGross profit marginGross Profit expressed as a percentage of Revenue. It indicates the profitability of a company's core operations before considering operating expenses. Calculated as: (Gross Profit / Revenue) * 100%.✔✔
ProfitabilityNet profitThe profit remaining after all expenses, including taxes and interest, have been deducted from revenue. It represents the company's bottom-line profitability.✔✔
ProfitabilityNet profit marginNet Profit expressed as a percentage of Revenue. It indicates the overall profitability of the company after considering all costs. Calculated as: (Net Profit / Revenue) * 100%.✔✔
ProfitabilityOperating expenseCosts incurred in the normal course of business operations, excluding the Cost of Goods Sold. These include administrative, marketing, and research and development expenses.✔✔
ProfitabilityNet operating incomeRevenue minus the Cost of Goods Sold and Operating Expenses. It represents the profit generated from the company's core operations before considering interest and taxes.✔✔
ProfitabilityOperating marginNet Operating Income expressed as a percentage of Revenue. It indicates the profitability of a company's core operations relative to its revenue. Calculated as: (Net Operating Income / Revenue) * 100%.✔✔
Cash flowCash flow marginThis checks how much of the money you make from sales actually turns into cash. It shows how good you are at making money available. Calculated as (Net Cash Flow / Net Sales) * 100âś”
Cash flowOperating cash flowThe total cash your business generates from its regular operations. This tells you if your day-to-day activities are profitable in cash terms. Calculated as Net Income + Non-Cash Expenses - Changes in Working Capitalâś”
Cash flowNet cash flowThis tells you if more cash came into your business or went out over a certain time. Calculated as Total Cash Inflows – Total Cash Outflows. Positive net cash flow means you’re making more money than you’re spending.✔
Cash flowTotal cash in bank accountsAll the money sitting in your business bank accounts. This shows how much cash you have immediately available.âś”
LiquidityCash on handMoney your business physically has ready (like cash in the drawer or current accounts) or very quickly available to spend.âś”
LiquidityCurrent ratioA quick way to check if your business can cover the bills that are due soon using the assets you own (like money or inventory).âś”
LiquidityQuick ratioSimilar to the Current Ratio, but it only includes assets you can turn into cash quickly (not inventory).âś”
LiquidityWorking capitalThis shows how much money your business keeps handy after paying off its short-term bills. It’s a measure of "breathing room."✔
ActivityAccounts receivable balanceHow much customers owe you right now for products or services you’ve already provided.✔
ActivityAccounts receivable daysThe average time it takes for your business to collect outstanding payments from customers.âś”
ActivityA/R Balances past dueHow much of the money customers owe you hasn’t been paid on time. It shows how slow your customers are at paying bills.✔
ActivityAccounts payable balanceHow much your business owes vendors or vendors for goods or services you’ve received.✔
ActivityAccounts payable daysThe average number of days it takes a company to pay its vendors.âś”
ActivityA/P Balances Past DueHow much money you owe vendors or vendors that hasn’t been paid on time.✔
ActivityOpen invoicesThe total number of bills your customers haven’t paid yet (whether overdue or on time).✔
ActivityOverdue invoicesThe number of bills your customers still haven’t paid, even though the payment deadline has passed.✔
ActivityBills dueAll upcoming payments your business needs to make to vendors and vendors soon.âś”
GearingDebt to equity ratioThis shows how much of your business is funded by borrowed money versus your own money. It's calculated by dividing a company's total liabilities by its shareholder equity. Higher ratios mean you’re relying more on loans.✔
GearingDebts to assets ratioThis indicates how much of your business’s assets are funded by loans or borrowed money. This is calculated by dividing a company's total debt by its total assets.✔
Sales > GrowthNet salesAll the money you’ve made from selling products or services, minus any refunds, discounts, or returns.✔
Sales > GrowthNumber of active customersHow many customers have bought something or interacted with your business recently.âś”
Sales > GrowthNumber of new customersTracks how many people became new customers within a certain period.âś”
Sales > GrowthNumber of contactsHow many people (customers, leads, partners) you have in the system.âś”
ProjectsActive projectsHow many projects you're currently working on.âś”

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