A Paperless Office is just what it says it is – an office with less paper. When you are ready to make the move to paperless, it’s important to remember that getting there is a process. In the webinar, you will learn how to prepare for your transition and a few easy steps to move from the ground to cloud with ease.
Time Savings: everything you need in one place and only a few keystrokes away.
Improved customer service: Wow your customers with immediate response to requests for a documents
Fewer ﬁling cabinets = More space to grow your business and hire new staﬀ!
Buy a Shredder: Sensitive data must not go in the recycling bin.
Caution – Before you shred: Ensure your new electronic data is safe.
If you want to grow your bookkeeping or accounting firm by attracting cloud-enabled customers, then you have to learn how to attract them through digital means. This webinar will discuss the basics of digital marketing, such as marketing tools, automation, branding, social media, search engine optimization, and paid ads. In addition, if you are looking to hire a digital agency, learn what to look for and what questions to ask so that you can find the right agency to communicate your uniqueness to the world.
Event Marketing for Client Acquisition: Why It Works
Speaker: Susan Watkin
Understand the benefits of using local events to market your services and ultimately gain more clients for your practice. When you find the right event to showcase yourself and can reach the clients you want to gain, through leveraging affiliate branding and creating that professional look for your team, you’re that much closer to growing your practice. Regularly attending events not only allows you to expand your practice but creates brand awareness for your business and gives you the opportunity to showcase what sets you apart, and why those potential clients will want to connect with you.
How to Use Personal Networks for Business Development
Speaker: Brad Celmainis
There is a common saying that in order to gain business, your potential clients must know you, like you and trust you (in that order). Face to face networking, when used properly, can bring you through all stages of the know -> like -> trust equation. Networking is a two-way street and practicing common sense principles in your long-term networking strategy can bring business if you stick to it, build networking into your regular routine, show up to networking events and even create your own events. By making it about the other people in the room and not about you, networking is a highly effective means of marketing your business.
We have all heard the phrase “The Riches are in the Niches”. But what does that mean in business? And more importantly is it really true? Can you grow by serving less? If so, how do you find the niche that is right for you?
It is difficult to turn away business. It takes discipline and belief - belief in your plan and the discipline to stick to it. But, I can tell you from experience it can change your business and your life. Six years ago our firm stopped offering tax services. It was one of the toughest decisions we ever made. Since then we have seen a steady upward trend in our revenue and profit and went on to win Intuit’s 2017 Global Firm of the Future. So, in hindsight, I would say it worked out.
In this webinar, I will share the journey of growing our own firm by narrowing our focus, both on services offered as well as the type of client we support. I will share the challenges, the mistakes, the frustrations and the rewards. I will also share real-life strategies for finding your own “Riches in the Niches".
How to tackle scope creep and stop doing stuf for free
Speaker: Mark Wickersham
Scope creep arises for many reasons. Sometimes the project ends up taking longer than expected (e.g. clean-up work). Sometimes the client’s circumstances change. And sometimes you get asked to do extra tasks without knowing how to price them correctly. Value pricing expert, Mark Wickersham will share with you:
- The 4 different types of scope creep,
- How to become a master at scope clarification so the client understands exactly what you are doing (and what you are not), and
- The exact words to use to tackle each type of scope creep so you never do unpaid work again.
Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller.
How to become a digital marketer with Paid search, what is it and how can you benefit from it
Speaker: Andrew Wall
Every Accounting and Bookkeeping business that is looking to grow can benefit from paid search. Whether you are a small one man shop who will need to all the heavy lifting him/her self or a partner at an established firm that can afford to hire an agency, you can benefit from this introduction to paid search. In this session we will cover the different forms of paid search and help you find the platform that works best for you.
How to become a digital marketer with Paid search, implementing paid search with Adwords (Google and Youtube)
Speaker: Andrew Wall
The two largest search engines in the world are google and youtube. If you want your business to grow you need to be easily found on these platforms. In this session we will do a deep dive into adwords the paid advertising platform for Google and Youtube. This hands on session will show you how to create your first ads and how to target the right audience for your business.
Value pricing - How to sell value-pricing to clients
Speaker: Lisa Channell
Do you have the feeling that you "should" be value pricing by now? What's holding you back? Lets crush those fears and learn how to sell to your prospects naturally - as if you were born to do it!
Imagine getting paid for the value of the service you are providing.
Imagine getting paid up front for it!
Imagine not even having Accounts Receivable on your Balance SheetDiscover the steps before the sale that will encourage a big YES from your prospect.
Master the art of conversation from a Value Pricing perspective so that selling doesn't even feel like selling. Learn best practices from the first step, your discovery call to your last step when you are presenting the options to the customer. Fluidly handle any objections with ease.Join this webinar and you will have the critical steps to begin implementing this in your business!