About Email Footers

The email footer is a content section located at the end of an email, which typically contains information about you, the sender, and links for recipients to unsubscribe or forward the email. All Mailchimp templates include a footer with default content from your audience details.

In this article, you'll learn about the types of content we include in your email footer and what you can customize.

Required footer content

Anti-spam laws and our Terms of Use require you to include certain information in every email you send. We're here to help you get this right, so all Mailchimp templates include the following required content in the email footer for you.

The *|UNSUB|* merge tag
The *|UNSUB|* merge tag generates a link to your Mailchimp-hosted unsubscribe form where subscribers can opt out of your emails. This helps keep your audience clean and your reputation intact. If our system doesn't find the merge tag in your email, we'll add an extra footer with the *|UNSUB|* merge tag to the end of your email.

Your physical address
The address must be an address where you can receive mail, and can't be an email address or website. If you work from home and don't want to share your home address, we suggest that you use a post office box.

Referral program
Do you have a Free Marketing plan with Mailchimp? We require that Free accounts include a Referral badge on all emails. Paid users who want to earn Referral credits can enable the Referral badge in their account settings or on individual campaigns.

Mailchimp's Standard Terms of Use
Anti-Spam Requirements for Email
Add an Unsubscribe Link
Alternative Physical Address Ideas
Add or Remove Referral Badge

Recommended footer content

We'll automatically include your permission reminder, an update your preferences link, and the copyright year in your email footer. While these items aren't required, it's best practice to include them in your email footer. Depending on your needs, you can customize, change, or remove any of the following recommended content.

Permission reminder
Use the permission reminder to tell subscribed contacts how they were signed up for your emails.

Subscriber's email address
Use the *|EMAIL|* merge tag to show your contacts which email address they used to sign up.

Update your preferences link
Keep your audience current and your contacts' preferences up-to-date with a link to an update profile form.

Copyright year
Use the *|CURRENT_YEAR|* merge tag to include a copyright date in your email. This merge tag updates automatically every year.

Edit the Permission Reminder
Add an Update Your Preferences Link
All the Merge Tags Cheat Sheet

Edit your footer content

Feel free to customize your email footer to fit your brand. Use our editing tools to change the layout, colors, or to add merge tags. You can even translate your footer content to another language. Our plain-text emails also include an editable default footer.

Whether you create a regular HTML or plain-text email, be sure you include the required footer content somewhere in your email.

Use Footer Content Blocks in the Classic Builder
Customize Your Footer Content
Translate Footer Content