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About Additional Charges

by Intuit• Updated 4 weeks ago

Depending on your plan type, you may sometimes see additional charges on your monthly Mailchimp bill. This is based on your contact storage and email sends per pricing tier. If your total contact count or send count ever exceeds the limit of your plan, we won’t interrupt your service. Instead, you’ll see an additional charge on your monthly bill.

In this article, you’ll learn about additional charges.

How it works

When you choose a paid monthly plan, you’ll decide how many contacts you want to store in Mailchimp. The number you choose determines your pricing tier, and your monthly send limit. Archived and cleaned contacts don’t count toward your contact limit. You can change your maximum contact count anytime.

Sometimes, your audience might grow more than you expected, or you might send more emails than usual in a month. If you go over the contact or send limit for your tier, we’ll charge you for an extra, smaller set of contacts, called an add-on contact block. If you exceed your limit by more contacts or emails than what is included in one add-on block, the additional charge will include multiple add-on blocks. This charge is assessed month-by-month, based on your billing cycle.

The price of the add-on contact block, and the number of contacts and email sends it includes, depends on your plan and pricing tier. If you’re logged into Mailchimp and you set the maximum contact count for your plan, we’ll tell you how many contacts and email sends are included, as well as the price and size of add-on contact blocks (with additional email sends).

For example, with the Standard plan, the email send limit is 12 times your contact limit. This formula also applies to add-on contact blocks, so one block of 1,000 additional contacts includes 12,000 additional email sends.

Charges by plan type

Here's a breakdown of charges depending on the number of contacts and email sends.

Plan Type	Contact Tier	Add-On Contact Block Price	Additional Contacts*	Additional Email Sends*
Essentials	Up to 500 Contacts	$6.50	250	2,500
Essentials	Up to 1,500 Contacts	$12.75	500	5,000
Essentials	Up to 2,500 Contacts	$12.75	500	5,000
Essentials	Up to 5,000 Contacts	$12.75	500	5,000
Essentials	Up to 10,000 Contacts	$22.00	1,000	10,000
Essentials	Up to 15,000 Contacts	$22.00	1,000	10,000
Essentials	Up to 20,000 Contacts	$28.00	2,000	20,000
Essentials	Up to 25,000 Contacts	$28.00	2,000	20,000
Essentials	Up to 30,000 Contacts	$28.00	2,000	20,000
Essentials	Up to 40,000 Contacts	$34.00	3,000	30,000
Essentials	Up to 50,000 Contacts	$83.00	4,000	40,000

Standard	Up to 500 Contacts	$6.50	150	1,800
Standard	Up to 1,500 Contacts	$6.50	150	1,800
Standard	Up to 2,500 Contacts	$12.50	300	3,600
Standard	Up to 5,000 Contacts	$19.00	500	6,000
Standard	Up to 10,000 Contacts	$25.50	1,000	12,000
Standard	Up to 15,000 Contacts	$25.50	1,000	12,000
Standard	Up to 20,000 Contacts	$36.00	2,000	24,000
Standard	Up to 25,000 Contacts	$36.00	2,000	24,000
Standard	Up to 30,000 Contacts	$36.00	2,000	24,000
Standard	Up to 40,000 Contacts	$42.00	3,000	36,000
Standard	Up to 50,000 Contacts	$42.00	4,000	48,000
Standard	Up to 75,000 Contacts	$50.00	6,000	72,000
Standard	Up to 100,000 Contacts	$105.00	6,000	72,000

Premium	Up to 10,000 Contacts	$52.00	1,000	15,000
Premium	Up to 15,000 Contacts	$52.00	1,000	15,000
Premium	Up to 20,000 Contacts	$64.00	2,000	30,000
Premium	Up to 25,000 Contacts	$64.00	2,000	30,000
Premium	Up to 30,000 Contacts	$64.00	2,000	30,000
Premium	Up to 40,000 Contacts	$70.00	3,000	45,000
Premium	Up to 50,000 Contacts	$70.00	3,000	45,000
Premium	Up to 75,000 Contacts	$82.00	6,000	90,000
Premium	Up to 100,000 Contacts	$100.00	8,000	120,000
Premium	Up to 130,000 Contacts	$110.00	10,000	150,000
Premium	Up to 150,000 Contacts	$110.00	10,000	150,000
Premium	Up to 200,000 Contacts	$125.00	10,000	150,000

*Quoted price applies when staying within the plan’s maximum contacts, email sends, and other limits. We don’t stop emails if limits are exceeded, but you'll be charged for overages. Additional charges for add-ons will also apply.

About peak contact amount

We calculate your monthly bill based on your feature plan and contact tier, as well as the peak contact amount during the billing period. This means that even if your contact count decreases, your bill will reflect the highest number of contacts stored in your account that month.

Additional charges are part of Mailchimp’s new pricing model, introduced on May 15, 2019. If you had a paid Mailchimp account before the new pricing model was introduced, you have a legacy pricing plan, and you won’t be affected by these changes.

Next steps

If you see additional charges on your bill, you may want to increase your maximum contact count to the appropriate pricing tier to avoid additional charges in the future.

If you don't want to increase your contact limit, here are a couple of alternative options.

Use segmentation to identify which contacts aren't interacting with your emails or making purchases in your store. Then, archive those inactive contacts to reduce your number of chargeable contacts.
Instead of sending every email to all of the subscribed contacts in your audience, send targeted content to smaller segments.

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