About Landing Page URLs

When you create a landing page in Mailchimp, you may want to edit the default URL to be more on-brand or descriptive. If you have a paid plan, you can even customize it with your own domain.

In this article, you'll learn about editing options for landing page URLs.

Things to know

• Your options for editing the default URL depend on your Mailchimp plan type.
• If you'd like to host a landing page on your own domain, you can connect a custom domain. This requires a paid Websites plan.
• To learn how to edit a landing page URL, check out our article about how to Create a Landing Page.

How landing page URLs work

We host landing pages on our servers, and each Mailchimp landing page has a unique URL. Landing page URLs include the domain mailchi.mp and a URL path that's split into two parts: an identifier and a landing page subject.

mailchi.mp/identifier/landing-page-subject

The identifier is unique to the audience associated with your page. The landing page subject is chosen by you and is unique to your landing page.

You can preview the URL in the landing page builder, but it won't be activated until you publish.

Editing options for different plans

Here are the parts of a landing page URL you can edit depending on your plan.

Free plans

If you're on our free plan, the identifier part of the landing page URL is an alpha-numeric string that's randomly generated when the page is published.

You can edit the last section of your landing page URL regardless of your account type. Here's an example:

mailchi.mp/65346a1f4def/free-fern-giveaway

Paid plans

If you have a paid plan, you can use a verified email domain in the identifier section of your URL. This helps promote your brand and make your URLs more recognizable to your audience when you share them online.

Your default URL includes the domain of the From email address for your audience, but you can choose to change it to any of your account's verified domains. You’ll find the default From email address in your audience settings. You can also choose from any of your account’s verified email domains.

Here's what a landing page URL with a verified domain might look like:

mailchi.mp/pottedplanter/free-fern-giveaway

Use your connected domain

Any Mailchimp account can connect a domain or subdomain purchased from a third party. This will allow you to use a domain or subdomain to replace the mailchi.mp part of your landing page URL.

For example, if you connect the domain pottedplanter.com, you can customize your URL to look something like this:

pottedplanter.com/end-of-summer-sale

Or you can choose to connect a subdomain, like plants.pottedplanter.com, and customize your URL like this:

plants.pottedplanter.com/end-of-summer-sale

To learn how to use your domain or subdomain in Mailchimp, take a look at our article about how to Connect a Domain or Subdomain.

Stay compliant with landing page URLs

According to our Terms of Use and Copyright and Trademark Policy, you must be authorized to use any domain names, trademarks, or copyrights you include in your URLs. If we receive a complaint that you're using a domain name or other intellectual property that you don't have the right to use, we will investigate the complaint and may suspend or terminate your account for violating our policies.

Terms of Use

Copyright and Trademark Policy

Best practices for URLs

The main benefit of customizable page URLs is to make them more recognizable to your audience. Here are a few tips on crafting effective URLs to help you get the most out of this feature.

• Match URLs to page content
  Your URL should tell your audience where they're going when they click your link, so it's usually a good idea to customize your URL with something that indicates what your landing page promotes.
• Shorter is usually better
  We tend to digest information quickly online, so effective URLs are about 50–60 characters total. If your URL is much longer than that, think about how you could rewrite it. Focus on your keywords and vital information.
• Make it readable
  You've probably seen these URLs. They have long strings of numbers and special characters and don't tell you much about where the link will take you. When you customize your URL, use complete words wherever possible.
• Skip stop words
  You might want to shorten and simplify your URL by removing stop words like "and" or "the." These words usually aren't vital to readers' comprehension of the URL, but take readability and length into consideration when deciding whether to remove them.