Create a Landing Page

Mailchimp landing pages help you grow your audience and promote products and services. Published landing pages are easy to share on the web or in other Mailchimp campaigns, so you can start to drive traffic immediately. And if your page has a signup form, you can tag anyone who subscribes.

In this article, you'll learn how to create and manage a landing page in Mailchimp.

Before you start

Here are some things to know before you begin this process.

• Take a moment to learn about Landing Pages in Mailchimp.
• Landing pages must be associated with an audience in your account. After you publish your page, you can’t change the audience.
• The landing page builder doesn’t prevent you from publishing default content in your layout. We strongly recommend you preview your landing page and review your settings before you publish.
• iframes and custom HTML can't be used in landing pages.
• Because merge tags pull individual contact data from your audience, they can't be used in public landing pages.
• Your account user level must be Manager or higher to add tags to landing pages.
• Publishing a landing page on a connected custom domain requires a paid Websites plan. To find out what features are included in each plan, check out our pricing page. To change your plan type, visit the plans page in your account.
• To create a landing page on your mobile device, check out create a landing page on mobile.

Create a landing page

First, name your new landing page and choose an audience. If your landing page includes a signup form, new subscribers will be added to this audience.

To create your landing page, follow these steps.

1. Click Create.
2. Click Landing Page.
   
3. Type a name for your landing page. This name is for your reference, and isn't visible to visitors.
   
4. Click the Select An Audience drop-down, then select an audience.
5. Click Begin.

Great work! This will take you to the landing page builder.

Design your content

Next, choose a template and add your content. Some templates are specifically designed to collect subscribers or promote products, but you can add a Signup Form content block or product block to any layout.

To design your landing page, follow these steps.

1. Click the template you want to use.
   To learn more about landing page template options, check out Types of Landing Page Templates.

2. In your layout, customize or add content blocks as needed. If you need inspiration, check out our design tips. Some landing page templates include a logo placeholder, which is designed to automatically pull in your default brand logo. To learn more about this placeholder and how to use it, check out Set a Default Logo.

3. Click Preview to see what your page will look like.
   

4. After you've designed and previewed your content, click Save & Close.

After you save your design, edit your page title and URL, customize your favicon, add tags if necessary, and review your settings and tracking.

Edit your page title

The internal landing page name you entered auto-generates in the Page Title section, but you can edit this as needed. Your page title appears in visitors' web browsers, so make sure it describes the content.

To add a page title, follow these steps.

1. In the Page Title and Site Icon section of the landing page builder, click Edit Title And Icon.
2. Type the title you want visitors to see in their browser’s title bar, then click Save.
   

In the Page Title and Site Icon section, you can also customize your landing page favicon. To learn more, check out Customize the Favicon for Your Mailchimp Website or Landing Page.

Edit your social share preview

Edit the title, description, and image that potential customers see when your page is shared on social media channels.

To edit your social share preview, follow these steps.

1. In the Social Share Preview section of the landing page builder, click Edit Preview.
   
2. In the Social Share Title and Social Share Description fields, enter the text you want to appear in your social post previews.
   
   The preview updates in real time to show you what your content may look like when your URL is shared on social media.
3. Click Upload Image to choose a logo or image from the content studio.
4. If an image is already present, click Replace Image to change it or click Remove Image to delete it from your social post preview.
   
   The minimum allowed image dimension is 200-by-200 pixels. For the best display on high-resolution devices, choose an image that’s at least 1200-by-630 pixels. Your file size may not exceed 8 MB.
5. When you're ready, click Save.

Edit your URL

Create a free URL for your landing page with the Mailchimp domain, or customize your landing page URL with a domain you’ve connected or purchased in Mailchimp.

To edit your URL, follow these steps.

1. In the URL section of the landing page builder, click Edit URL.
2. Choose Use a custom domain or Use a Mailchimp domain.
3. Click the drop-down to choose the custom or Mailchimp domain you want to use, then type the rest of the URL in the available field.
4. When you’ve finished, click Save.

Edit audience and tags

Confirm or change the audience associated with your landing page before you publish. If your layout includes a signup form, you can add up to 5 tags to any contact who subscribes through the landing page.

To edit the audience or add tags, follow these steps.

1. In the Audience and Tags section of the landing page builder, click Edit Audience. If your landing page doesn’t include a signup form, this section will be labeled Audience.
2. Confirm the correct audience is shown in the drop-down. The audience can be changed only before you publish.
3. Click the plus icon (+) to open the tags menu, then choose or add up to 5 tags.
4. Click Save.

Edit settings and tracking

In the Settings & Tracking section, add Track with Mailchimp, Meta Pixel (formerly Facebook Pixel), or Google Analytics to your landing page. We’ll also let you know if reCAPTCHA is enabled.

Before you can use tracking on your landing page, you must agree to our additional terms of use.

To edit the tracking options for your landing page, follow these steps.

1. In the Settings & Tracking section, click Edit.
   
2. Click Accept to confirm you agree to our additional terms. You’ll only need to accept the terms once.
3. Check the boxes next to the tracking options you want to enable.
   • Our Track with Mailchimp feature counts the number of unique visitors to your landing page and adds this data to your campaign report. If your page includes a signup form content block, you’ll also see how many page visitors subscribed to your audience, which we refer to as conversions. To learn more, check out Track with Mailchimp on Landing Pages and Websites.
   • With the Meta Pixel, you can gather data to build Facebook ads more likely to retarget and convert people who view your landing page. To learn how to set it up, check out Use the Meta Pixel on Landing Pages and Websites.
   • To turn on Google Analytics, enter your Google analytics ID. To learn more, check out Use Google Analytics on Landing Pages and Websites.
4. Click Save.

That’s it! As soon as you publish, we'll start gathering data as people visit and interact with your page on the web.

Publish your landing page

When you're ready to make your page live, click Publish.

After you publish, your page will be live on the web but unindexed so no one will see it until you share the link. We'll compile report data as people visit your page and sign up for your marketing or make purchases.

Learn more about landing page reports.

After you publish

After you publish, it's time to drive traffic to your landing page so you can start seeing results. Here are a few things you can do.

• Promote your page
  Promote and share your page with your contacts through other campaigns you create in Mailchimp. Create an automation for your landing page subscribers or customers, run an ad for your landing page, or link to your page from a regular email campaign. You can also share the custom URL for your landing page on any social media platform. To learn more, check out Promote Your Landing Page.
• View reports
  We’ll start compiling reporting data as people visit your page and sign up for your marketing or make purchases.To learn more, check out Landing Page Reports.
• Show ads to your landing page visitors
  Create retargeting ads for anyone who visits your landing page. You can create unique ads to display for your landing page visitors on Facebook, Instagram, and Google's Ad Display Network. To learn more, check out About Facebook and Instagram Retargeting Ads and Getting Started with Google Remarketing Ads.
• Target landing page subscribers
  If your landing page includes a signup form, you can automatically tag people when they subscribe. You can then use tag or signup source data to filter your audience into segments for targeted campaigns, like an automated welcome series or special offer. To learn more, check out how to segment by signup source and Create an Automated Welcome Email.

Manage landing pages

After you’ve published a landing page you can edit, unpublish, or delete it.

Edit a landing page

Make changes to your landing page title, favicon, URL, content, and tracking settings at any time. After you publish, you won’t be able to change the associated audience, but you can add or edit tags if your page includes a signup form.

To edit your landing page, follow these steps.

1. Click Campaigns, then click All campaigns.

2. If you have more than 1 audience, click the Current audience drop-down and choose the audience associated with your landing page.

3. Click the drop-down for the page you want to work with, then click Edit.
   
4. Make any desired changes to your page.
5. When you're ready, click Save and Publish to immediately publish changes.

Way to go! Your changes are now live on the web.

Unpublish a landing page

To unpublish a landing page, follow these steps.

1. Click Campaigns, then click All campaigns.

2. If you have more than 1 audience, click the Current audience drop-down and choose the audience associated with your landing page.

3. Click the drop-down for the page you want to unpublish, then click Unpublish.
   
4. In the pop-up modal, type UNPUBLISH, and click Unpublish.
   

You can leave your landing page unpublished, edit and republish it, or delete it.

Delete a landing page

When you delete a landing page from your account, you'll also lose all its reporting data. We strongly recommend you unpublish landing pages you want to take offline, but keep the campaign in your Mailchimp account so you can access its data.

Both unpublished and deleted landing pages will display a 404 page not found message when someone attempts to visit the URL. If you still need to delete a landing page, check out Delete Campaigns from Your Account.